How to Get Your First Newsletter Client

figures holding word startI just pushed “Send Now” on my new client’s very first email newsletter.

And to think … less than a month ago, she told me that she hated email newsletters and couldn’t see herself using them to promote her business.

I want to share with you the story of how I got my client (we’ll call her Pam) to buy in to the idea of email newsletters, while providing tips to help you land your own newsletter clients.

Tip #1: Put out your own newsletter.

If you are going to sell a newsletter service, the first step should be to develop your own newsletter.

The key thing Michael Katz, author of Creating Email Newsletters for Professional Service Firms, did to attract newsletter clients was to put out a newsletter. People shared them, he grew an audience, and soon people started to ask him if he could write a newsletter for them.


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2 Responses to “How to Get Your First Newsletter Client”

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  1. John Mullen says:

    Thanks, Mandy! What a great story. Instead of “telling” Pam what a newsletter could do for her, you “showed” her the benefits directly. I especially like the way you nurtured your prospect by tying her to an existing client. Lots of great practical advice here on how to build your business with newsletters. Well done!

  2. Diane Sindelar says:

    Mandy, I am just finishing Michael Katz’s newsletter program and I just joined a Social Media Networking group on Thursday nights. I love your idea about creating an article for each person and featuring that on my blog. What a way to get them to appreciate me as a new partner within their group and get them to trust me. Plus it is a way to really learn what they do so that I can refer people to them. I love your idea and can’t wait to implement it. Thank you so much for this advice. I also love the idea of coming up with the 5 ideas a day. I was there at the event and heard Mike Palmer, but sometimes it takes me a couple of times to hear something. Keep the great ideas coming…. Dede

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