Executive Summary: B2B Marketing Strategies

Robin-RobinsRobin Robins is a true “rock star” marketing consultant to the IT industry. This high-energy, very successful marketer has leveraged her knowledge and experience into a multimillion-dollar business.

The developer of the Technology Tool Kit — a highly successful marketing program for IT firms — Robin’s current specialty is B2B marketing for small IT business owners. Her clients are all over the United States, and in more than 20 other countries.

As a marketing consultant, Robin has developed marketing strategies for B2B and B2C companies, both online and print. She is also an accomplished copywriter.

Robin’s been ranked the #1 speaker at many major marketing events, and has been published in VAR Business, E-Channel, and other journals. She is now the IT industry’s most in-demand consultant, sales trainer, and author for VARs, systems integrators, MSPs, solution providers, and IT consulting firms.

How successful is Robin? She currently charges $1,500 per hour — and has a six-month waiting list of prospective clients clamoring to work with her!

Charlotte Crockett introduced Robin, who shared many expert B2B marketing tips. Play the recorded teleconference here.

Sometimes great opportunities are thrust upon you.

“Greatness was thrust upon me” was Robin’s explanation for how she got started in copywriting and marketing consulting — she was fired!

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