May the Force Be with Your Marketing

May the Force Be with Your MarketingA long time ago, almost 40 years, in fact, in a galaxy far, far away … the world was introduced to a phenomenon known as Star Wars. And whether you can remember watching the opening crawl from your seat in the theater in 1977 or you’ve never seen a lightsaber fight, it’s hard to ignore the impact of the world George Lucas created.

With so much hoopla surrounding today’s long-awaited release of Star Wars: The Force Awakens, it’s the ideal opportunity to look at how what’s trending can enhance your marketing efforts.

It’s a fact of life in this galaxy that pop culture is having a greater and greater impact on everything. And Star Wars is just an example. In recent months, the launch of James Bond’s SPECTRE and Back to the Future Day (October 21, 2015) also generated big buzz and inspired some very clever social media.

If the world is already buzzing about something — a Big Event, if you will — where can you piggyback on that excitement and use it to your client’s benefit? After all, getting your target audience to notice you is one of the most challenging parts of marketing. So capitalizing on the tidal wave of what’s momentous, in pop culture or in your own industry, is to your benefit!

Also keep in mind that while we’re in the Business-to-Business market (vs. Business-to-Consumer), Steve Slaunwhite often points out that B2B buyers are human too, and what’s happening around them will impact them, and catch their interest.

So, in honor of Star Wars: Episode VII, let’s look at seven ways you can use the excitement being generated by a Big Event to your advantage.


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