The 5 Magic Words to Make Competitors Disappear

The 5 Magic Words to Make Competitors Disappear

I was recently in the running against two competitors for a big copywriting contract.

I’d like to tell you exactly how I managed to elbow my way to the front of the pack… despite the fact that my competitors may have had more experience, my fees might have been higher, and I still don’t completely understand how to “write a proposal.”

The secret was that I said five magic words just in the nick of time.

Let me start at the beginning…


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Editor’s Note: Never worry about pricing your services correctly again. AWAI’s Simplest Guide to Pricing Copy Projects written by expert business coach and negotiator Ilise Benun will give you detailed information about how to negotiate fees and write proposals that get the “yes!”

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