How to Model Your Way to Freelance Success

How to Model Your Way to Freelance SuccessAnyone who has read the stories on AWAI’s Wall of Fame knows that Joshua Boswell landed $100,000 worth of copywriting projects in his first year, primarily through cold-calling.

Which made me think that he must be a natural-born cold calling genius. So I asked him about cold calling: How did he know who to call? How did he know what people want to hear? and How did he know how to talk to people in a way that they would respond in a positive way?

He had a cold-calling secret sauce, and I was determined to find out what it was.

You can imagine my surprise when he told me that he does not consider himself to be a “natural.” Not only that, he says that if left to his own devices, he would be TERRIBLE at cold calling. But he’d found a key to freelance success.

So, what’s his secret?


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