Reality Blog: Should You Have a Blog on Your Site?

Businessman Brainstorming About BloggingIn a previous blog, I gave you my thoughts on the About page, one of the most valuable pieces of sales copy you’ll ever write. Today, I want to share my ideas on blogs, an oft-overlooked part of a copywriter’s website.

How a blog helps a copywriter’s marketing

There are several ways a blog can help you improve your business. Some are directly related to marketing. I’ll explain that in a minute.

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