Why B2B Copywriting Skills are Valuable

Date: April 17, 2017
Topic: Why B2B Skills are Valuable
Presenter: Steve Slaunwhite

“All marketing is human to human.”

But is it? In this interview, Steve Slaunwhite talks about the unique aspects of B2B marketing and why B2B copywriting skills are valuable.

Steve discusses:

  • The dual emotions of the B2B buyer
  • Why you must approach B2B marketing differently
  • What B2B companies look for when they hire a freelance copywriter

If you’re new to B2B copywriting, this interview will help you understand why acquiring B2B copywriting skills are an excellent investment.

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One Response to “Why B2B Copywriting Skills are Valuable”

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  1. Kathleen Pacheco says:

    Wow, Steve! I hadn’t known that in your 12 weeks B2B Copywriting Training Course coming up, that we’ll also be learning content writing, as well as copywriting! That’s great! Can’t wait for that training course to begin.

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