Reality Blog: How I Win with Every Copy Proposal

Reality Blog: How to Win with Every Copywriting Prospect ProposalI’d like to tell you that I sign every client who contacts me. And, that every proposal I write persuades them in a heartbeat and makes me a ton of money.

That sounds kind of cool, doesn’t it?

And, it would definitely be quite inspiring, don’t you think? I mean, if I told you that I never lost a prospect, wouldn’t it spur you on to greater accomplishments? Not only that, but you’d listen with rapt attention to see how I did it.

While I’d love to tell you that I come out on top every battle, my freelance banner thrust proudly toward the sky…

I can’t.

I can’t, because it wouldn’t be truthful. Not even close. But, I can tell you this with the utmost authenticity.

For the past three or four years, I’ve never had a single instance where I didn’t win.

Yes, I win every time, even when I don’t sign the new client. I win every time, even when I don’t get the gig.

You see, I win because… I learn from each encounter.

It wasn’t always that way. I’d get turned down and FUD would set in. FUD stands for fear, uncertainty, and doubt. FUD is the new freelancer’s worst enemy.

It can absolutely kill a freelance career. It almost did mine, I know. There were many times I felt I was banging my head against a wall. I felt I might never break through.

I’ll tell you about that in a minute. However, I want to preface it with this one bit of advice. When I started listening to the right mentors — instead of to myself — things changed.

I started to realize that each encounter with a new prospect brought with it new lessons. That I would win, no matter the outcome.

So, I want to share some of the things I’ve learned:

  • How to feel confident in my pricing.
  • Learning to negotiate fees the right way.
  • Prequalifying my prospects.

My hope is that in reading this, you’ll come to realize that it’s alright to lose a proposal, a prospective new client. That sometimes, it can be the best win of all.

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One Response to “Reality Blog: How I Win with Every Copy Proposal”

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  1. Phoebe King says:

    Great suggestions, Steve. I plan to incorporate some of them into my next negotiation.

    Happy Holidays!
    Phoebe

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