Email Marketing: The B2B Buyer’s Progression

Date: December 11 2017
Topic: Email Marketing: The B2B Buyer’s Progression
Presenter: Steve Slaunwhite

A B2B Writing Success member wrote in and asked about the content progression of an email series as the campaign moves toward the call-to-action.

In this video interview, Steve outlines a typical email sequence for a free trial offer.

Steve discusses:

  • What you need to do before you start writing
  • How each email has an important role in the process
  • What each email should say and when to ask for the sale

Plus, Steve gives you guidelines on what you can charge for an email series.

Did this help you? Let us know in the comments!

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