The Role of White Papers in Today’s B2B Marketing

Date: January 15 2017
Topic: The Role of White Papers in Today’s B2B Marketing
Presenter: Gordon Graham

Are white papers going away? Gordon Graham says absolutely not!

In this video interview, Gordon Graham gives us his insights on white papers and their future use as a marketing tool.

Gordon discusses:

  • The outlook for white papers as a marketing tool
  • The role of long copy in B2B marketing
  • How much research Gordon does for a typical white paper

Plus, Gordon reveals his strategy to avoid “hidden” reviewers.

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