Reality Blog: A Simple Success Formula

There are a lot of acronyms and formulas used when creating a copywriting work. These tools help us to create sensible, effective, and persuasive copy.

For example, the acronym AIDA gives us a great formula for creating persuasive copy:

  • Attention — grabbing the reader’s attention with a great headline
  • Interest ­— keeping their interest with a relevant hook in the lead
  • Desire — building desire for the product in the body copy
  • Action — creating a call-to-action that compels the reader to act

Another acronym — S.M.A.R.T. — helps define effective goals:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-Bound

By using acronyms, along with formulas and defined strategies, you take a lot of the guesswork out of both writing copy and building a copywriting business.

They help define patterns that guide you.

The three P’s form a simple success formula you can use to build your copywriting business. Are you using all three?

I have a formula that guides me in two areas of my business — prospecting and working with current and past clients. They’re character traits that help in various walks of life. They are cornerstones of success.

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