A Surprising Place B2B Sales Methods Work Well

I have a client who is a therapist. Her expertise is personality disorders… especially narcissism.

In her line of work, she helps a lot of people who are in the process of getting a divorce from their narcissistic spouses. So she put together a course to help guide people through all the unique challenges that come up when you’re divorcing someone with narcissistic personality disorder.

To be brief, narcissists manipulate the system using tactics that make themselves look amazing and their spouses look terrible. Her course helps people defend themselves in court against those tactics so they don’t get crushed in court.

This client hired me to write a sales page, a landing page, Facebook ads, and some emails to promote the course.

But we realized it can be challenging to find people who want to divorce a narcissist. I mean, there are clues that can help you find people like that on Facebook, like targeting people who are “separated.” But how can you know for sure if you’re reaching the right people? (Facebook experts, feel free to leave me your tips for targeting people who are THINKING about divorcing their narcissist spouse in the comments.)

Not only that, but several of my friends pointed out that if a person was in an abusive relationship with a narcissistic person, there is always the chance that they are facing some form of economic abuse. For example, their partner may be monitoring their purchases or withholding money.

The situation was looking pretty frustrating, when a random coincidence gave me the answer I needed.

The next client to walk through my office door happened to be a divorce lawyer. Not only that, she also works with a lot of narcissists and immediately saw the value in the therapist’s courses.

That’s when it hit me.



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