B2B Writing Success Podcast

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Gordon Graham on White Papers


The white paper is the king of content in the B2B world. Most companies use white papers (or similar collateral like ebooks and special reports) to gain thought-leadership, generate leads and grow sales.

Categories | B2B Copywriting Tips


Filetype: MP3 - Size: 6.62MB - Duration: 13:57 m (64 kbps 44100 Hz)