B2B Writing Success Podcast
Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.
Research Tips for Long-Form Content - Part 1
08-30-2016
In part one of a two-part podcast, Steve Slaunwhite shares his favorite tips for doing research for longer copy projects like white papers or e-books.
Filetype: MP3 - Size: 26.56MB - Duration: 19:10 m (192 kbps 44100 Hz)
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5-Step Copy Strategy
08-23-2016
Use this 5-step strategy before you write any B2B sales copy to make the project easier and your copy much more effective. Steve Slaunwhite explains the process and walks through an example in this week's episode.
Filetype: MP3 - Size: 20.03MB - Duration: 14:25 m (192 kbps 44100 Hz)
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Winning the Conversational Style Argument
08-16-2016
You know a conversational style works best for B2B copy but sometimes clients want a more formal style. Here's how to win them over so you can write copy for them that prospects will read and understand.
Filetype: MP3 - Size: 27.52MB - Duration: 19:52 m (192 kbps 44100 Hz)
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The Copy Fitting Problem
08-09-2016
What do you do when you've written your copy and it doesn't fit in the space available for it? Steve Slaunwhite has seven tips to help you edit your copy without sacrificing its effectiveness.
Filetype: MP3 - Size: 28.33MB - Duration: 20:28 m (192 kbps 44100 Hz)
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Dealing with the Impossible Deadline
08-02-2016
What do you do when a client offers you a project you'd like to do but with an impossible deadline? Try one of these nine strategies to keep your client happy and save your sanity.
Filetype: MP3 - Size: 28.36MB - Duration: 20:29 m (192 kbps 44100 Hz)
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Two Techniques for Writing Your Elevator Pitch
07-26-2016
Steve Slaunwhite has two tips for writing your elevator pitch that will help you communicate what you do to prospects clearly and effectively.
Filetype: MP3 - Size: 20.61MB - Duration: 14:50 m (192 kbps 44100 Hz)
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The Copywriting Tip Almost No One Follows
07-19-2016
Steve Slaunwhite says if you'll do this one thing, your copy will be much better. It's especially important if you're writing sales copy. Do you do it?
Filetype: MP3 - Size: 25.52MB - Duration: 18:25 m (192 kbps 44100 Hz)
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Pricing Confidently (with Dianna Huff)
07-12-2016
B2B copywriting expert and author Dianna Huff joins Steve Slaunwhite to discuss how important confidence is when discussing pricing with a prospective client and how you can be more confident when talking with prospects.
Filetype: MP3 - Size: 27.45MB - Duration: 19:49 m (192 kbps 44100 Hz)
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Terrific Email Writing Formula
07-05-2016
B2B companies use email marketing extensively. In this week's podcast, Steve Slaunwhite gives you a copywriting formula to help you write better promotional emails for your B2B clients.
Filetype: MP3 - Size: 22.63MB - Duration: 16:18 m (192 kbps 44100 Hz)
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Making Blog Writing Profitable
06-28-2016
Blog writing can be profitable — but you must take the right approach. Steve Slaunwhite reveals five tips that can make blog writing more profitable.
Filetype: MP3 - Size: 26.94MB - Duration: 19:27 m (192 kbps 44100 Hz)
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