B2B Writing Success Podcast
Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.
Content Research Tips
07-07-2015
If you do enough research, the writing is easy. Steve Slaunwhite gives you four of his best shortcuts to gather the research you need for long-form content projects. Plus, he shares a bonus source you'd probably never think to check.
Filetype: MP3 - Size: 24.95MB - Duration: 18:00 m (192 kbps 44100 Hz)
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Bailing on a Project
06-30-2015
Even new copywriters may face a situation where they need to stop working on a project. Steve Slaunwhite gives you some tips for exiting with your professional dignity intact and preserve the client relationship when possible.
Filetype: MP3 - Size: 31.12MB - Duration: 21:38 m (192 kbps 44100 Hz)
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Rocket to the Top of Agencies
06-23-2015
Steve Slaunwhite explains how you can find marketing agencies that need freelance copywriters, get them to hire you, and become their go-to freelance copywriter. Plus, he reveals the best person to contact at creative firms.
Filetype: MP3 - Size: 31.58MB - Duration: 22:50 m (192 kbps 44100 Hz)
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Gordon Graham on White Papers
06-15-2015
The white paper is the king of content in the B2B world. Most companies use white papers (or similar collateral like ebooks and special reports) to gain thought-leadership, generate leads and grow sales.
Filetype: MP3 - Size: 6.62MB - Duration: 13:57 m (64 kbps 44100 Hz)
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Dave Paradi on InfoGraphics
06-09-2015
Business-to-business marketing communications are becoming more visual. In fact, the “poster-style” infographic (so common on Pinterest.com) is one of the most popular forms of marketing content right now.
Filetype: MP3 - Size: 24.05MB - Duration: 17:21 m (192 kbps 44100 Hz)
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Turning Conversations into Clients
06-02-2015
Steve Slaunwhite shares a very effective method for sharing his portfolio with potential clients — the Portfolio One Sheet. Find out how to create your own Portfolio One Sheet that will showcase your expertise.
Filetype: MP3 - Size: 31.59MB - Duration: 21:58 m (192 kbps 44100 Hz)
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The Latest Trends in White Papers
05-27-2015
Even if you never intend to write White Papers, you need to know about them because they are the “king” of B2B content and can impact all aspects of B2B marketing. Steve Slaunwhite highlights what you need to know as a B2B copywriter.
Filetype: MP3 - Size: 27.66MB - Duration: 19:06 m (192 kbps 44100 Hz)
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Portfolio One Sheets
05-19-2015
Steve Slaunwhite shares a very effective method for sharing his portfolio with potential clients — the Portfolio One Sheet. Find out how to create your own Portfolio One Sheet that will showcase your expertise.
Filetype: MP3 - Size: 27.72MB - Duration: 20:01 m (192 kbps 44100 Hz)
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Partnering with Designers
05-12-2015
Many copywriters fail to realize the importance of partnering with graphic designers and other design professionals. Steve Slaunwhite explains why it's key to your success and how you can connect with talented designers.
Filetype: MP3 - Size: 27.72MB - Duration: 19:09 m (192 kbps 44100 Hz)
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Writing for Small Business
05-05-2015
What are the opportunities for the B2B copywriter in the small business market? Steve Slaunwhite gives you tips on which small businesses hire freelance copywriters, how to find them, and how to structure your services to appeal to them.
Filetype: MP3 - Size: 36.78MB - Duration: 25:45 m (192 kbps 44100 Hz)
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