B2B Writing Success Podcast http://www.b2bwritingsuccess.com/podcast/ Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode. Podcast Generator 2.4 - http://podcastgen.sourceforge.net Wed, 17 Jul 2019 19:23:42 +0000 en ©2015 B2B Writing Success http://www.b2bwritingsuccess.com/podcast/images/itunes_image.jpg B2B Writing Success Podcast http://www.b2bwritingsuccess.com/podcast/ Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode. B2B Writing Success Podcast Steve Slaunwhite Steve Slaunwhite steve@b2bwritingsuccess.com clean Small Business Website Makeovers with Charlotte Hicks Steve Slaunwhite talks with Charlotte Hicks on a copywriting project that's in high demand right now — website makeovers. Get tips on what to expect and how to successfully complete a website makeover project. Steve Slaunwhite talks with Charlotte Hicks on a copywriting project that's in high demand right now — website makeovers. Get tips on what to expect and how to successfully complete a website makeover project. http://www.b2bwritingsuccess.com/podcast/?name=2019-03-05_charlotte_hicks_on_website_makeovers_for_small_businesses.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2019-03-05_charlotte_hicks_on_website_makeovers_for_small_businesses.mp3 27:13 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, b2b copywriting tips no Tue, 05 Mar 2019 15:48:00 +0000 Tackling the Monster Project Podcast EpisodeA big project can be a mixed blessing. It pays well but it can be intimidating if you haven't done that type of project before. In this episode, Steve Slaunwhite gives you six tips to make completing the project easier. Podcast EpisodeA big project can be a mixed blessing. It pays well but it can be intimidating if you haven't done that type of project before. In this episode, Steve Slaunwhite gives you six tips to make completing the project easier. http://www.b2bwritingsuccess.com/podcast/?name=2019-01-29_tackling_the_monster_project.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2019-01-29_tackling_the_monster_project.mp3 15:02 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, b2b copywriting tips, motivation no Tue, 29 Jan 2019 06:48:00 +0000 SEO Copywriting for B2B - Part 2 In this week's episode, Steve Slaunwhite discusses strategies to find SEO keywords and keyphrases for your writing projects. In this week's episode, Steve Slaunwhite discusses strategies to find SEO keywords and keyphrases for your writing projects. http://www.b2bwritingsuccess.com/podcast/?name=2018-12-04_seo_copywriting_for_b2b_-_part_2.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-12-04_seo_copywriting_for_b2b_-_part_2.mp3 18:17 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, b2b copywriting tips no Tue, 04 Dec 2018 15:54:33 +0000 SEO Copywriting for B2B - Part 1 In this week's episode, Steve Slaunwhite shares practical techniques on how to integrate SEO keywords and keyphrases into your copy so they sound natural. In this week's episode, Steve Slaunwhite shares practical techniques on how to integrate SEO keywords and keyphrases into your copy so they sound natural. http://www.b2bwritingsuccess.com/podcast/?name=2018-11-27_seo_copywriting_for_b2b_-_part_1.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-11-27_seo_copywriting_for_b2b_-_part_1.mp3 17:40 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, b2b copywriting tips no Tue, 27 Nov 2018 21:09:19 +0000 Selecting Images for Blog Posts It's common for a client to ask you to select an image for a blog post you write for them. In this episode, Steve Slaunwhite has tips on choosing the best image for your post. It's common for a client to ask you to select an image for a blog post you write for them. In this episode, Steve Slaunwhite has tips on choosing the best image for your post. http://www.b2bwritingsuccess.com/podcast/?name=2018-11-20_selecting_images_for_blog_posts.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-11-20_selecting_images_for_blog_posts.mp3 11:24 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, b2b copywriting tips no Tue, 20 Nov 2018 15:23:19 +0000 Three Insights Into Buyers You Need to Know When you use these buyer insights you'll write better B2B copy and you'll be able to complete your projects more quickly. When you use these buyer insights you'll write better B2B copy and you'll be able to complete your projects more quickly. http://www.b2bwritingsuccess.com/podcast/?name=2018-10-02_three_insights_into_buyers_you_need_to_know.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-10-02_three_insights_into_buyers_you_need_to_know.mp3 15:46 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting tips no Tue, 02 Oct 2018 17:03:00 +0000 Writing Business-to-Professional Copy One segment of B2B copywriting is writing for professionals such as speakers, physicians, or real estate professionals. In this week's podcast, Steve Slaunwhite gives you a few helpful tips on writing effective “B2P” copy. One segment of B2B copywriting is writing for professionals such as speakers, physicians, or real estate professionals. In this week's podcast, Steve Slaunwhite gives you a few helpful tips on writing effective “B2P” copy. http://www.b2bwritingsuccess.com/podcast/?name=2018-08-15_writing_b-to-p_copy.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-08-15_writing_b-to-p_copy.mp3 16:59 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, working with clients no Wed, 15 Aug 2018 15:25:22 +0000 Writing About Emotional Benefits It's important to write about both practical and emotional benefits. Use these tips when you're writing about emotional benefits so your prospect is convinced to take the next step. It's important to write about both practical and emotional benefits. Use these tips when you're writing about emotional benefits so your prospect is convinced to take the next step. http://www.b2bwritingsuccess.com/podcast/?name=2018-08-07_writing_about_emotional_benefits.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-08-07_writing_about_emotional_benefits.mp3 11:17 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, b2b copywriting tips no Tue, 07 Aug 2018 14:49:47 +0000 Future trends in B2B copywriting Steve Slaunwhite goes through nine trends he's seeing in B2B copywriting so you can jump on the upcoming opportunities. Steve Slaunwhite goes through nine trends he's seeing in B2B copywriting so you can jump on the upcoming opportunities. http://www.b2bwritingsuccess.com/podcast/?name=2018-06-19_future_trends_in_b2b_copywriting.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-06-19_future_trends_in_b2b_copywriting.mp3 16:29 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, b2b marketing tips no Tue, 19 Jun 2018 10:44:00 +0000 Writing for a "Scary" Industry If you don't have experience in a particular industry or if they have complex products and services, the thought of writing for them can be intimidating. But here's why you may want to give it a try. If you don't have experience in a particular industry or if they have complex products and services, the thought of writing for them can be intimidating. But here's why you may want to give it a try. http://www.b2bwritingsuccess.com/podcast/?name=2018-04-24_writing_for_a_scary_industry.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-04-24_writing_for_a_scary_industry.mp3 23:25 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, b2b copywriting tips no Tue, 24 Apr 2018 10:05:00 +0000 How to Tell a Client's Story B2B companies realize they need to tell their story — and they need a good copywriter to help them. In this episode, Steve Slaunwhite outlines the three basic parts of a company's story. B2B companies realize they need to tell their story — and they need a good copywriter to help them. In this episode, Steve Slaunwhite outlines the three basic parts of a company's story. http://www.b2bwritingsuccess.com/podcast/?name=2018-02-27_how_to_tell_a_clients_story.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-02-27_how_to_tell_a_clients_story.mp3 15:42 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite no Tue, 27 Feb 2018 11:32:00 +0000 Managing a White Paper Project When you're a freelance web writer, you wear a lot of different hats, from head marketer to chief administrator to CEO. Learn tips and tricks you can use to get more done. When you're a freelance web writer, you wear a lot of different hats, from head marketer to chief administrator to CEO. Learn tips and tricks you can use to get more done. http://www.b2bwritingsuccess.com/podcast/?name=2017-10-16_managing_a_white_paper_project.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-10-16_managing_a_white_paper_project.mp3 18:51 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting tips no Tue, 17 Oct 2017 10:26:00 +0000 More Tips for Better Proofreading Ban grammar errors and other goofs from your copy. Steve Slaunwhite shares his best proofreading tips so you catch any errors before your client sees your copy. Ban grammar errors and other goofs from your copy. Steve Slaunwhite shares his best proofreading tips so you catch any errors before your client sees your copy. http://www.b2bwritingsuccess.com/podcast/?name=2017-10-02_more_tips_for_better_proofreading.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-10-02_more_tips_for_better_proofreading.mp3 18:41 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting tips no Tue, 03 Oct 2017 10:20:00 +0000 Getting Your Client's Stories Stories help bring marketing to life and improve the results of your content and copy. In this week's podcast, find out how you can uncover the stories you can use in your B2B copywriting. Stories help bring marketing to life and improve the results of your content and copy. In this week's podcast, find out how you can uncover the stories you can use in your B2B copywriting. http://www.b2bwritingsuccess.com/podcast/?name=2017-09-05_getting_your_client's_stories.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-09-05_getting_your_client's_stories.mp3 14:54 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting tips no Tue, 05 Sep 2017 10:52:00 +0000 3 Steps to Stress-Free B2B Writing The pressure to create something from nothing is common to all B2B writers. In this podcast, Steve Slaunwhite gives you three simple steps to make your writing time stress-free so you enjoy working on your projects. The pressure to create something from nothing is common to all B2B writers. In this podcast, Steve Slaunwhite gives you three simple steps to make your writing time stress-free so you enjoy working on your projects. http://www.b2bwritingsuccess.com/podcast/?name=2017-08-28_3_steps_to_stress-free_writing.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-08-28_3_steps_to_stress-free_writing.mp3 16:27 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting tips no Tue, 29 Aug 2017 10:26:00 +0000 Writing to Multiple Audiences What do you do when you need to write to more than one type of audience? Steve Slaunwhite explains how to write copy that speaks to more than one type of prospect. What do you do when you need to write to more than one type of audience? Steve Slaunwhite explains how to write copy that speaks to more than one type of prospect. http://www.b2bwritingsuccess.com/podcast/?name=2017-08-22_writing_to_multiple_audiences.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-08-22_writing_to_multiple_audiences.mp3 18:06 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting tips no Tue, 15 Aug 2017 10:46:00 +0000 Uncommon Copywriting Tip #1 Steve Slaunwhite Steve Slaunwhite http://www.b2bwritingsuccess.com/podcast/?name=2017-06-13_uncommon_copywriting_tip_no1.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-06-13_uncommon_copywriting_tip_no1.mp3 15:13 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 13 Jun 2017 10:38:00 +0000 How to Create Titles for Content In this episode, Steve Slaunwhite outlines the four characteristics of a strong content title. When you can deliver a great title, you're content will be much more effective and your clients will be more likely to hire you again. In this episode, Steve Slaunwhite outlines the four characteristics of a strong content title. When you can deliver a great title, you're content will be much more effective and your clients will be more likely to hire you again. http://www.b2bwritingsuccess.com/podcast/?name=2017-05-30_how_to_create_titles_for_content.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-05-30_how_to_create_titles_for_content.mp3 16:03 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 30 May 2017 10:04:00 +0000 Interviewing an Expert for Your Content Project It's common to need additional research when working on a content project. In this episode, Steve Slaunwhite shares tips on doing research by interviewing industry experts. It's common to need additional research when working on a content project. In this episode, Steve Slaunwhite shares tips on doing research by interviewing industry experts. http://www.b2bwritingsuccess.com/podcast/?name=2017-05-16_interviewing_an_expert_for_your_content_project.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-05-16_interviewing_an_expert_for_your_content_project.mp3 17:23 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 16 May 2017 10:25:00 +0000 What is Conversational Copywriting? In this episode Steve Slaunwhite discusses conversational copywriting — what it is, when you should use it, and where does it work best. Plus, he explains when the conversational style isn't best. In this episode Steve Slaunwhite discusses conversational copywriting — what it is, when you should use it, and where does it work best. Plus, he explains when the conversational style isn't best. http://www.b2bwritingsuccess.com/podcast/?name=2017-03-06_what_is_conversational_copywriting-.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-03-06_what_is_conversational_copywriting-.mp3 18:24 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 07 Mar 2017 11:15:00 +0000 Creating a Buyer Persona Before you start writing, you need a buyer persona. Find out more about this critical tool and how you can create a buyer persona if your client doesn't have one. Before you start writing, you need a buyer persona. Find out more about this critical tool and how you can create a buyer persona if your client doesn't have one. http://www.b2bwritingsuccess.com/podcast/?name=2017-02-21_creating_a_buyer_persona.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-02-21_creating_a_buyer_persona.mp3 16:15 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 21 Feb 2017 11:02:00 +0000 When a Client Cancels a Project What do you do when a client cancels a project after you get started? Steve Slaunwhite has some tips on how to handle this tricky situation and what to do up front to protect yourself. What do you do when a client cancels a project after you get started? Steve Slaunwhite has some tips on how to handle this tricky situation and what to do up front to protect yourself. http://www.b2bwritingsuccess.com/podcast/?name=2017-02-07_when_a_client_cancels_a_project.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-02-07_when_a_client_cancels_a_project.mp3 13:37 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite no Tue, 14 Feb 2017 11:12:00 +0000 Four Client "Motivators" That Get You Hired When do B2B clients decide to look for a freelance copywriter to hire? Steve Slaunwhite reviews the four main motivators that trigger a need for a freelance B2B copywriter. When do B2B clients decide to look for a freelance copywriter to hire? Steve Slaunwhite reviews the four main motivators that trigger a need for a freelance B2B copywriter. http://www.b2bwritingsuccess.com/podcast/?name=2017-02-07_4_client_motivators_you_need_to_know.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-02-07_4_client_motivators_you_need_to_know.mp3 16:15 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b marketing tips no Tue, 07 Feb 2017 11:15:00 +0000 Choosing the Right Writing Style Have you ever had a client object to the writing style you've used in their copy? Steve Slaunwhite explains how you can make sure you're using the correct writing style for the client. Have you ever had a client object to the writing style you've used in their copy? Steve Slaunwhite explains how you can make sure you're using the correct writing style for the client. http://www.b2bwritingsuccess.com/podcast/?name=2017-01-17_choosing_the_right_writing_style.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-01-17_choosing_the_right_writing_style.mp3 16:03 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 17 Jan 2017 11:30:00 +0000 Writing Radio Ads for Fun and Money - Part 2 This week, Steve Slaunwhite gives you tips for writing B2B radio ads. Discover what it means to “write for the ear” and how writing for radio ads is different than other B2B projects. This week, Steve Slaunwhite gives you tips for writing B2B radio ads. Discover what it means to “write for the ear” and how writing for radio ads is different than other B2B projects. http://www.b2bwritingsuccess.com/podcast/?name=2017-01-10_writing_radio_ads_-_pt_2.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-01-10_writing_radio_ads_-_pt_2.mp3 19:12 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 10 Jan 2017 11:03:00 +0000 Writing Radio Ads for Fun and Money - Part 1 While many B2B companies don't advertise on the radio, there are some who do. In the first of a two-part series, Steve Slaunwhite explains how you can find companies who use radio and get the opportunity to write the script. While many B2B companies don't advertise on the radio, there are some who do. In the first of a two-part series, Steve Slaunwhite explains how you can find companies who use radio and get the opportunity to write the script. http://www.b2bwritingsuccess.com/podcast/?name=2017-01-06_writing_radio_ads_for_fun_and_money_-_part_1.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-01-06_writing_radio_ads_for_fun_and_money_-_part_1.mp3 15:39 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 03 Jan 2017 11:31:00 +0000 Managing a Website Writing Project Website projects are profitable high-profile projects. If you shine on a website project, you're likely to get more business from the client. Follow these strategies to manage a website writing project like a pro. Website projects are profitable high-profile projects. If you shine on a website project, you're likely to get more business from the client. Follow these strategies to manage a website writing project like a pro. http://www.b2bwritingsuccess.com/podcast/?name=2016-12-05_managing_a_website_writing_project.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-12-05_managing_a_website_writing_project.mp3 22:06 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b freelance tips no Tue, 27 Dec 2016 11:21:00 +0000 The SECOND Step to Reaching Your Goal Steve SlaunSetting your goal is the first step but if you don't do the second step, you're unlikely to achieve the goal. Steve Slaunwhite explains what you can do to drastically increase the chance of accomplishing your most important goals. white Steve SlaunSetting your goal is the first step but if you don't do the second step, you're unlikely to achieve the goal. Steve Slaunwhite explains what you can do to drastically increase the chance of accomplishing your most important goals. white http://www.b2bwritingsuccess.com/podcast/?name=2016-12-05_the_second_step_to_reaching_your_goal.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-12-05_the_second_step_to_reaching_your_goal.mp3 14:15 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 20 Dec 2016 11:21:00 +0000 When to Charge for Revisions A client asks for major revisions after you're done or they change direction in the middle of the project. How do you handle this awkward situation and when do you charge for the extra work? A client asks for major revisions after you're done or they change direction in the middle of the project. How do you handle this awkward situation and when do you charge for the extra work? http://www.b2bwritingsuccess.com/podcast/?name=2016-12-05_when_to_charge_for_revisions.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-12-05_when_to_charge_for_revisions.mp3 19:12 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 13 Dec 2016 11:23:00 +0000 The 4 Content Master Topics No matter how many articles or blogs you write, they all fall into one of four master topic categories. Steve Slaunwhite outlines the four categories and explains the goal of each one. No matter how many articles or blogs you write, they all fall into one of four master topic categories. Steve Slaunwhite outlines the four categories and explains the goal of each one. http://www.b2bwritingsuccess.com/podcast/?name=2016-11-29_the_4_content_master_topics.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-11-29_the_4_content_master_topics.mp3 13:34 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting, topics no Tue, 29 Nov 2016 11:18:00 +0000 Should "Local" be Your Niche? Selecting a target market or niche will often lead to faster success. But can local businesses be a viable niche? Steve Slaunwhite explores the potential as a local B2B specialist. Selecting a target market or niche will often lead to faster success. But can local businesses be a viable niche? Steve Slaunwhite explores the potential as a local B2B specialist. http://www.b2bwritingsuccess.com/podcast/?name=2016-11-21_should__local__be_your_niche_.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-11-21_should__local__be_your_niche_.mp3 16:42 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting no Tue, 22 Nov 2016 11:30:00 +0000 When Long Form Copy Works in B2B One of the characteristics of B2B that many writers like is the prevalence of short copy. But there are some exceptions. Steve Slaunwhite explains when long form copy works in B2B. One of the characteristics of B2B that many writers like is the prevalence of short copy. But there are some exceptions. Steve Slaunwhite explains when long form copy works in B2B. http://www.b2bwritingsuccess.com/podcast/?name=2016-11-15_when_long_form_copy_works_in_b2b.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-11-15_when_long_form_copy_works_in_b2b.mp3 22:22 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting no Tue, 15 Nov 2016 11:01:00 +0000 Writing for Micro-Businesses with Juliet Austin Steve Slaunwhite talks with Juliet Austin on writing for micro-businesses — those with less than $2 million in sales and less than 10 employees. The opportunity might surprise you. Steve Slaunwhite talks with Juliet Austin on writing for micro-businesses — those with less than $2 million in sales and less than 10 employees. The opportunity might surprise you. http://www.b2bwritingsuccess.com/podcast/?name=2016-11-07_writing_for_micro-businesses_with_juliet_austin.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-11-07_writing_for_micro-businesses_with_juliet_austin.mp3 21:37 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting, micro-businesses no Tue, 08 Nov 2016 11:22:00 +0000 8 More Ways to Write Faster When you can write faster, you can increase your income, reduce your hours, or both. Use these eight tips from Steve Slaunwhite to complete your writing projects in less time. When you can write faster, you can increase your income, reduce your hours, or both. Use these eight tips from Steve Slaunwhite to complete your writing projects in less time. http://www.b2bwritingsuccess.com/podcast/?name=2016-10-14_8_more_ways_to_write_faster.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-10-14_8_more_ways_to_write_faster.mp3 22:22 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting no Tue, 01 Nov 2016 10:43:00 +0000 Differentiating Yourself If you don't differentiate yourself from other copywriters, the focus turns to price. Steve Slaunwhite has six ways to show clients how you are unique. If you don't differentiate yourself from other copywriters, the focus turns to price. Steve Slaunwhite has six ways to show clients how you are unique. http://www.b2bwritingsuccess.com/podcast/?name=2016-10-14_differentiating_yourself.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-10-14_differentiating_yourself.mp3 19:12 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting no Tue, 25 Oct 2016 10:43:00 +0000 Writing for a Start-Up or a New Product Writing for a new company or new product can be fun and exciting. But there are also some challenges. Steve Slaunwhite explains how you can overcome the challenges and enjoy the experience. Writing for a new company or new product can be fun and exciting. But there are also some challenges. Steve Slaunwhite explains how you can overcome the challenges and enjoy the experience. http://www.b2bwritingsuccess.com/podcast/?name=2016-10-10_writing_for_a_start-up_or_a_new_product.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-10-10_writing_for_a_start-up_or_a_new_product.mp3 19:49 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 18 Oct 2016 10:06:00 +0000 When a Client Goes Silent You've submitted your copy to a client and then… silence. What do you do? Steve Slaunwhite gives you helpful strategies for this odd, but not uncommon event. You've submitted your copy to a client and then… silence. What do you do? Steve Slaunwhite gives you helpful strategies for this odd, but not uncommon event. http://www.b2bwritingsuccess.com/podcast/?name=2016-10-10_when_a_client_goes_gilent.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-10-10_when_a_client_goes_gilent.mp3 17:05 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b no Tue, 11 Oct 2016 10:06:00 +0000 Coming Up with Topics for Your Client's Content Steve Slaunwhite shares his tips for identifying topics to use when writing content for your client. Find out how you can consistently produce content your client's target market will want to read. Steve Slaunwhite shares his tips for identifying topics to use when writing content for your client. Find out how you can consistently produce content your client's target market will want to read. http://www.b2bwritingsuccess.com/podcast/?name=2016-09-19_coming_up_with_topics_for_your_client's_content.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-09-19_coming_up_with_topics_for_your_client's_content.mp3 14:40 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 04 Oct 2016 10:27:00 +0000 7 Ways to Boost Your Hourly Income Although you charge by the project and not by the hour, you still need to maximize how much you make for each hour your work. Here are seven ways to make more money without working more hours. Although you charge by the project and not by the hour, you still need to maximize how much you make for each hour your work. Here are seven ways to make more money without working more hours. http://www.b2bwritingsuccess.com/podcast/?name=2016-09-19_7_ways_to_boost_your_hourly_income.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-09-19_7_ways_to_boost_your_hourly_income.mp3 16:10 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 27 Sep 2016 10:13:00 +0000 Writing Explainer Videos Be prepared when a client asks you to script an explainer video. Steve Slaunwhite outlines what an explainer video is and gives you tips for creating one. Be prepared when a client asks you to script an explainer video. Steve Slaunwhite outlines what an explainer video is and gives you tips for creating one. http://www.b2bwritingsuccess.com/podcast/?name=2016-09-19_writing_explainer_videos.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-09-19_writing_explainer_videos.mp3 15:29 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips, b2b research no Tue, 20 Sep 2016 10:13:00 +0000 Creating Your Lead Magnet What types of lead magnets work well for a B2B freelance copywriter's website? Steve Slaunwhite explains what a lead magnet is, which ones work best, and how you can use them throughout your marketing. What types of lead magnets work well for a B2B freelance copywriter's website? Steve Slaunwhite explains what a lead magnet is, which ones work best, and how you can use them throughout your marketing. http://www.b2bwritingsuccess.com/podcast/?name=2016-09-06_creating_your_lead_magnet.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-09-06_creating_your_lead_magnet.mp3 17:28 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 13 Sep 2016 10:18:00 +0000 Research Tips for Long-form Content - Part 2 In part two, Steve has a big caution about the research you use and how you can find accurate information for your white paper or other content. In part two, Steve has a big caution about the research you use and how you can find accurate information for your white paper or other content. http://www.b2bwritingsuccess.com/podcast/?name=2016-09-06_research_tips_for_long-form_content_-_part_2.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-09-06_research_tips_for_long-form_content_-_part_2.mp3 14:03 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 06 Sep 2016 10:18:00 +0000 Research Tips for Long-Form Content - Part 1 In part one of a two-part podcast, Steve Slaunwhite shares his favorite tips for doing research for longer copy projects like white papers or e-books. In part one of a two-part podcast, Steve Slaunwhite shares his favorite tips for doing research for longer copy projects like white papers or e-books. http://www.b2bwritingsuccess.com/podcast/?name=2016-08-30_research_tips_for_long-form_content_-_part_1.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-08-30_research_tips_for_long-form_content_-_part_1.mp3 19:10 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 30 Aug 2016 10:26:00 +0000 5-Step Copy Strategy Use this 5-step strategy before you write any B2B sales copy to make the project easier and your copy much more effective. Steve Slaunwhite explains the process and walks through an example in this week's episode. Use this 5-step strategy before you write any B2B sales copy to make the project easier and your copy much more effective. Steve Slaunwhite explains the process and walks through an example in this week's episode. http://www.b2bwritingsuccess.com/podcast/?name=2016-08-23_5-step_copy_strategy.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-08-23_5-step_copy_strategy.mp3 14:25 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 23 Aug 2016 10:31:00 +0000 Winning the Conversational Style Argument You know a conversational style works best for B2B copy but sometimes clients want a more formal style. Here's how to win them over so you can write copy for them that prospects will read and understand. You know a conversational style works best for B2B copy but sometimes clients want a more formal style. Here's how to win them over so you can write copy for them that prospects will read and understand. http://www.b2bwritingsuccess.com/podcast/?name=2016-08-16_winning_the_conversational_style_argument.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-08-16_winning_the_conversational_style_argument.mp3 19:52 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 16 Aug 2016 10:50:00 +0000 The Copy Fitting Problem What do you do when you've written your copy and it doesn't fit in the space available for it? Steve Slaunwhite has seven tips to help you edit your copy without sacrificing its effectiveness. What do you do when you've written your copy and it doesn't fit in the space available for it? Steve Slaunwhite has seven tips to help you edit your copy without sacrificing its effectiveness. http://www.b2bwritingsuccess.com/podcast/?name=2016-08-08_the_copy_fitting_problem.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-08-08_the_copy_fitting_problem.mp3 20:28 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 09 Aug 2016 10:16:00 +0000 The Copywriting Tip Almost No One Follows Steve Slaunwhite says if you'll do this one thing, your copy will be much better. It's especially important if you're writing sales copy. Do you do it? Steve Slaunwhite says if you'll do this one thing, your copy will be much better. It's especially important if you're writing sales copy. Do you do it? http://www.b2bwritingsuccess.com/podcast/?name=2016-07-11_the_copywriting_tip_almost_no_one_follows.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-07-11_the_copywriting_tip_almost_no_one_follows.mp3 18:25 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 19 Jul 2016 10:39:00 +0000 Terrific Email Writing Formula B2B companies use email marketing extensively. In this week's podcast, Steve Slaunwhite gives you a copywriting formula to help you write better promotional emails for your B2B clients. B2B companies use email marketing extensively. In this week's podcast, Steve Slaunwhite gives you a copywriting formula to help you write better promotional emails for your B2B clients. http://www.b2bwritingsuccess.com/podcast/?name=2016-06-30_terrific_email_writing_formula.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-06-30_terrific_email_writing_formula.mp3 16:18 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 05 Jul 2016 10:34:00 +0000 Making Blog Writing Profitable Blog writing can be profitable — but you must take the right approach. Steve Slaunwhite reveals five tips that can make blog writing more profitable. Blog writing can be profitable — but you must take the right approach. Steve Slaunwhite reveals five tips that can make blog writing more profitable. http://www.b2bwritingsuccess.com/podcast/?name=2016-06-20_making_blog_writing_profitable_2.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-06-20_making_blog_writing_profitable_2.mp3 19:27 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 28 Jun 2016 10:48:00 +0000 Boosting Your Creativity How can you be more creative when you need a new idea for a client's project? Steve Slaunwhite shares his strategies to get the creative juices flowing. How can you be more creative when you need a new idea for a client's project? Steve Slaunwhite shares his strategies to get the creative juices flowing. http://www.b2bwritingsuccess.com/podcast/?name=2016-05-31_boosting_your_creativity.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-05-31_boosting_your_creativity.mp3 20:08 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 07 Jun 2016 10:42:00 +0000 Subject Line Writing Ideas This week Steve Slaunwhite explains how the principles of writing good headlines apply to email subject lines. Find out how to write email subject lines that will get your email opened and read. This week Steve Slaunwhite explains how the principles of writing good headlines apply to email subject lines. Find out how to write email subject lines that will get your email opened and read. http://www.b2bwritingsuccess.com/podcast/?name=2016-05-18_subject_line_writing_ideas.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-05-18_subject_line_writing_ideas.mp3 18:29 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 31 May 2016 10:26:00 +0000 Headline Writing Ideas Writing headlines can be a challenge for B2B writers. How can you come up with the perfect headline? Steve Slaunwhite explains a couple of his favorite strategies you can use to write effective headlines. Writing headlines can be a challenge for B2B writers. How can you come up with the perfect headline? Steve Slaunwhite explains a couple of his favorite strategies you can use to write effective headlines. http://www.b2bwritingsuccess.com/podcast/?name=2016-05-18_headline_writing_ideas.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-05-18_headline_writing_ideas.mp3 22:12 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 24 May 2016 10:26:00 +0000 Copywriting Makeovers Not every copywriting project involves creating copy from scratch. Sometimes a client needs existing copy updated or first draft copy polished into a final draft. Here's what you need to know and which situations you should avoid. Not every copywriting project involves creating copy from scratch. Sometimes a client needs existing copy updated or first draft copy polished into a final draft. Here's what you need to know and which situations you should avoid. http://www.b2bwritingsuccess.com/podcast/?name=2016-05-10_copywriting_makeovers.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-05-10_copywriting_makeovers.mp3 15:48 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 17 May 2016 10:07:00 +0000 Writing About Products You Don't Understand Sooner or later you'll be asked to write about a product you don't fully understand. Don't turn the project down… instead use these tips from Steve Slaunwhite to accept the project and produce a professional result. Sooner or later you'll be asked to write about a product you don't fully understand. Don't turn the project down… instead use these tips from Steve Slaunwhite to accept the project and produce a professional result. http://www.b2bwritingsuccess.com/podcast/?name=2016-04-12_writing_about_products_you_don't_understand.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-04-12_writing_about_products_you_don't_understand.mp3 16:39 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 19 Apr 2016 10:24:00 +0000 Secrets of Sell Sheets Sell sheets are the most common print-style brochure used by B2B companies today. Steve Slaunwhite explains the different types of sell sheets and his tips for writing them. Sell sheets are the most common print-style brochure used by B2B companies today. Steve Slaunwhite explains the different types of sell sheets and his tips for writing them. http://www.b2bwritingsuccess.com/podcast/?name=2016-03-08_secrets_of_sell_sheets.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-03-08_secrets_of_sell_sheets.mp3 17:39 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 08 Mar 2016 11:05:00 +0000 Asking for a Referral Steve Slaunwhite explains his technique for getting referrals without damaging the relationship with your client. With Steve's tips, you can quickly grow your B2B copywriting business. Steve Slaunwhite explains his technique for getting referrals without damaging the relationship with your client. With Steve's tips, you can quickly grow your B2B copywriting business. http://www.b2bwritingsuccess.com/podcast/?name=2016-02-04_asking_for_a_refferal.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-02-04_asking_for_a_refferal.mp3 15:25 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b no Tue, 09 Feb 2016 11:19:00 +0000 Crafting Your Email Signature Are you overlooking a powerful marketing tool? Steve Slaunwhite talks about the value of your email signature and the role it can have in your marketing in this week's podcast. Are you overlooking a powerful marketing tool? Steve Slaunwhite talks about the value of your email signature and the role it can have in your marketing in this week's podcast. http://www.b2bwritingsuccess.com/podcast/?name=2016-01-29_crafting_your_email_signature.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-01-29_crafting_your_email_signature.mp3 21:09 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 02 Feb 2016 11:08:00 +0000 Simple Negotating Strategies What do you do when the client balks and your price and asks if you can do better? Steve Slaunwhite explains when you should negotiate and gives you five ways to negotiate on price. What do you do when the client balks and your price and asks if you can do better? Steve Slaunwhite explains when you should negotiate and gives you five ways to negotiate on price. http://www.b2bwritingsuccess.com/podcast/?name=2015-12-02_simple_negotating_strategies.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-12-02_simple_negotating_strategies.mp3 17:25 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips, self marketing no Tue, 29 Dec 2015 06:11:00 +0000 Should I Take the Lead? Freelance copywriters don't typically operate as the project manager or marketing director on a project. But that doesn't mean you can't. Steve Slaunwhite explains when you may want to take the lead on a project. Freelance copywriters don't typically operate as the project manager or marketing director on a project. But that doesn't mean you can't. Steve Slaunwhite explains when you may want to take the lead on a project. http://www.b2bwritingsuccess.com/podcast/?name=2015-11-23_should_i_take_the_lead_.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-11-23_should_i_take_the_lead_.mp3 18:03 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite no Tue, 22 Dec 2015 06:06:00 +0000 Getting B2B Scripting Gigs, Part 2 In part two of Steve Slaunwhite's two-part series on scriptwriting, find out how to write all four types of B2B scriptwriting projects. Use these tips to develop better scripts for your clients. In part two of Steve Slaunwhite's two-part series on scriptwriting, find out how to write all four types of B2B scriptwriting projects. Use these tips to develop better scripts for your clients. http://www.b2bwritingsuccess.com/podcast/?name=2015-11-23_getting_b2b_scripting_gigs,_part_2.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-11-23_getting_b2b_scripting_gigs,_part_2.mp3 24:37 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 15 Dec 2015 06:06:00 +0000 Getting B2B Scripting Gigs In the first part of a two-part podcast, Steve Slaunwhite has tips to help you land B2B script-writing projects. Find out the four types of B2B scripts and why the process for landing them is a different than other projects. In the first part of a two-part podcast, Steve Slaunwhite has tips to help you land B2B script-writing projects. Find out the four types of B2B scripts and why the process for landing them is a different than other projects. http://www.b2bwritingsuccess.com/podcast/?name=2015-11-23_getting_b2b_scripting_gigs.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-11-23_getting_b2b_scripting_gigs.mp3 20:13 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 08 Dec 2015 06:06:00 +0000 Nailing the Case Study Interview One of the most high-profile activities you can do for your client is the case study interview so it's important to do it right. Steve Slaunwhite tells you how to nail the interview and impress your client. One of the most high-profile activities you can do for your client is the case study interview so it's important to do it right. Steve Slaunwhite tells you how to nail the interview and impress your client. http://www.b2bwritingsuccess.com/podcast/?name=2015-09-30_nailing_the_case_study_interview.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-09-30_nailing_the_case_study_interview.mp3 17:40 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 13 Oct 2015 06:46:00 +0000 Five Takeaways Steve Slaunwhite discusses five key takeaways from the recent 4 Weeks to B2B Pro Virtual Workshop with Casey Hibbard, Gordon Graham, Bob Bly, Casey Demchak, Melanie Rembrandt, and Ed Gandia. Steve Slaunwhite discusses five key takeaways from the recent 4 Weeks to B2B Pro Virtual Workshop with Casey Hibbard, Gordon Graham, Bob Bly, Casey Demchak, Melanie Rembrandt, and Ed Gandia. http://www.b2bwritingsuccess.com/podcast/?name=2015-08-21_five_takeaways.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-08-21_five_takeaways.mp3 21:08 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite no Tue, 25 Aug 2015 06:43:00 +0000 B2B Brand Writing Steve Slaunwhite explains the three components of a brand and how to integrate all three into your copywriting. You'll be able to say “yes” with confidence when a prospect asks you help them develop and market their brand. Steve Slaunwhite explains the three components of a brand and how to integrate all three into your copywriting. You'll be able to say “yes” with confidence when a prospect asks you help them develop and market their brand. http://www.b2bwritingsuccess.com/podcast/?name=2015-08-11_b2b_brand_writing.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-08-11_b2b_brand_writing.mp3 18:45 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting, branding no Tue, 11 Aug 2015 06:28:00 +0000 Switching to a New Niche Market Is there another niche that you want to switch to? It's not as difficult as you might think. Steve Slaunwhite outlines the five steps to take so you can quickly build a client base in your new niche. Is there another niche that you want to switch to? It's not as difficult as you might think. Steve Slaunwhite outlines the five steps to take so you can quickly build a client base in your new niche. http://www.b2bwritingsuccess.com/podcast/?name=2015-07-28_switching_to_a_new_niche_market.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-07-28_switching_to_a_new_niche_market.mp3 17:16 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 28 Jul 2015 06:09:00 +0000 Transactional vs Engaged There are two approaches to working with clients, the transactional approach and the engaged approach. Steve Slaunwhite looks at the pros and cons of each of them and tells you which one is better. You might be surprised by his answer. There are two approaches to working with clients, the transactional approach and the engaged approach. Steve Slaunwhite looks at the pros and cons of each of them and tells you which one is better. You might be surprised by his answer. http://www.b2bwritingsuccess.com/podcast/?name=2015-07-24_transational_vs_engaged.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-07-24_transational_vs_engaged.mp3 15:19 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 21 Jul 2015 06:20:00 +0000 Top 7 Content Projects At the 4 Weeks to B2B Pro Virtual Workshop, top experts explain how to write the top seven most in-demand B2B content types. Steve Slaunwhite runs down the list and gives you a snapshot of each one. At the 4 Weeks to B2B Pro Virtual Workshop, top experts explain how to write the top seven most in-demand B2B content types. Steve Slaunwhite runs down the list and gives you a snapshot of each one. http://www.b2bwritingsuccess.com/podcast/?name=2015-07-14_top_7_content_projects.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-07-14_top_7_content_projects.mp3 16:52 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 14 Jul 2015 06:13:00 +0000 Bailing on a Project Even new copywriters may face a situation where they need to stop working on a project. Steve Slaunwhite gives you some tips for exiting with your professional dignity intact and preserve the client relationship when possible. Even new copywriters may face a situation where they need to stop working on a project. Steve Slaunwhite gives you some tips for exiting with your professional dignity intact and preserve the client relationship when possible. http://www.b2bwritingsuccess.com/podcast/?name=2015-06-30_bailing_on_a_project.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-06-30_bailing_on_a_project.mp3 21:38 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 30 Jun 2015 06:40:00 +0000 Gordon Graham on White Papers The white paper is the king of content in the B2B world. Most companies use white papers (or similar collateral like ebooks and special reports) to gain thought-leadership, generate leads and grow sales. The white paper is the king of content in the B2B world. Most companies use white papers (or similar collateral like ebooks and special reports) to gain thought-leadership, generate leads and grow sales. http://www.b2bwritingsuccess.com/podcast/?name=2015-06-10_gordon_graham_on_white_papers.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-06-10_gordon_graham_on_white_papers.mp3 13:57 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips, white papers no Mon, 15 Jun 2015 06:11:00 +0000 Dave Paradi on InfoGraphics Business-to-business marketing communications are becoming more visual. In fact, the “poster-style” infographic (so common on Pinterest.com) is one of the most popular forms of marketing content right now. Business-to-business marketing communications are becoming more visual. In fact, the “poster-style” infographic (so common on Pinterest.com) is one of the most popular forms of marketing content right now. http://www.b2bwritingsuccess.com/podcast/?name=2015-06-10_dave_paradi_on_infographics.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-06-10_dave_paradi_on_infographics.mp3 17:21 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips, info-graphics no Tue, 09 Jun 2015 17:11:00 +0000 The Latest Trends in White Papers Even if you never intend to write White Papers, you need to know about them because they are the “king” of B2B content and can impact all aspects of B2B marketing. Steve Slaunwhite highlights what you need to know as a B2B copywriter. Even if you never intend to write White Papers, you need to know about them because they are the “king” of B2B content and can impact all aspects of B2B marketing. Steve Slaunwhite highlights what you need to know as a B2B copywriter. http://www.b2bwritingsuccess.com/podcast/?name=2015-05-27_latest_trends_in_white_papers.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-05-27_latest_trends_in_white_papers.mp3 19:06 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips, white papers no Wed, 27 May 2015 06:54:00 +0000 Partnering with Designers Many copywriters fail to realize the importance of partnering with graphic designers and other design professionals. Steve Slaunwhite explains why it's key to your success and how you can connect with talented designers. Many copywriters fail to realize the importance of partnering with graphic designers and other design professionals. Steve Slaunwhite explains why it's key to your success and how you can connect with talented designers. http://www.b2bwritingsuccess.com/podcast/?name=2015-05-11_partnering_with_designers.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-05-11_partnering_with_designers.mp3 19:09 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, business-to-business, working with designers no Tue, 12 May 2015 06:35:00 +0000