B2B Writing Success Podcast http://www.b2bwritingsuccess.com/podcast/ Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode. Podcast Generator 2.4 - http://podcastgen.sourceforge.net Mon, 16 Sep 2019 03:32:09 +0000 en ©2015 B2B Writing Success http://www.b2bwritingsuccess.com/podcast/images/itunes_image.jpg B2B Writing Success Podcast http://www.b2bwritingsuccess.com/podcast/ Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode. B2B Writing Success Podcast Steve Slaunwhite Steve Slaunwhite steve@b2bwritingsuccess.com clean Creeping Out on “Scope Creep” What do you do when a simple project turns into a much bigger one? Do you charge more? Decline the extra work? Steve Slaunwhite has advice on how to handle “scope creep.” What do you do when a simple project turns into a much bigger one? Do you charge more? Decline the extra work? Steve Slaunwhite has advice on how to handle “scope creep.” http://www.b2bwritingsuccess.com/podcast/?name=2018-09-25_creeping_out_on_scope_creep.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-09-25_creeping_out_on_scope_creep.mp3 22:28 steve@b2bwritingsuccess.com (Steve) Steve b2b copywriting, working with clients no Tue, 25 Sep 2018 07:34:00 +0000 Writing for Micro Businesses — Part 2 In a follow-up to Episode #87, Steve Slaunwhite dives deeper into the strategies and tips for working with micro-businesses. In a follow-up to Episode #87, Steve Slaunwhite dives deeper into the strategies and tips for working with micro-businesses. http://www.b2bwritingsuccess.com/podcast/?name=2018-07-23_writing_for_micro_businesses-part_2.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-07-23_writing_for_micro_businesses-part_2.mp3 18:17 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, working with clients no Tue, 24 Jul 2018 10:49:00 +0000 Should You Have Fixed Rates? Should your prices be fixed or variable? Steve Slaunwhite looks at the pros and cons of fixed pricing and when it might make sense to use fixed pricing. Should your prices be fixed or variable? Steve Slaunwhite looks at the pros and cons of fixed pricing and when it might make sense to use fixed pricing. http://www.b2bwritingsuccess.com/podcast/?name=2018-07-10_should_you_have_fixed_rates.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-07-10_should_you_have_fixed_rates.mp3 16:12 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, working with clients no Tue, 10 Jul 2018 14:47:00 +0000 What's Your Client Service Score? How well are you serving your clients? In this podcast, Steve Slaunwhite gives you a way to score your service level so you know how you can improve if needed. How well are you serving your clients? In this podcast, Steve Slaunwhite gives you a way to score your service level so you know how you can improve if needed. http://www.b2bwritingsuccess.com/podcast/?name=2018-07-03_whats_your_client_service_score.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-07-03_whats_your_client_service_score.mp3 18:16 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, working with clients no Thu, 05 Jul 2018 15:23:23 +0000 Should You Work with a Low-Paying Client? Does it ever make sense to work with a client who pays less than your usual rate? Maybe, says Steve Slaunwhite. Here's when you might consider it… Does it ever make sense to work with a client who pays less than your usual rate? Maybe, says Steve Slaunwhite. Here's when you might consider it… http://www.b2bwritingsuccess.com/podcast/?name=2018-06-12_should_you_work_with_a_low-paying_client_.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-06-12_should_you_work_with_a_low-paying_client_.mp3 14:31 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, working with clients no Tue, 12 Jun 2018 18:44:00 +0000 Should you offer design with your copy? You can make more money when you offer the design with your copy. But is it a good idea? Steve Slaunwhite looks at the pros and cons of doing both. You can make more money when you offer the design with your copy. But is it a good idea? Steve Slaunwhite looks at the pros and cons of doing both. http://www.b2bwritingsuccess.com/podcast/?name=2018-06-12_should_you_offer_design_with_your_copy_.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-06-12_should_you_offer_design_with_your_copy_.mp3 18:09 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, working with clients no Tue, 05 Jun 2018 10:44:00 +0000 Becoming a Referral-Worthy Copywriter Would you like to have a steady stream of business from referrals? Here's how you can become the copywriter your clients love to refer to others. Would you like to have a steady stream of business from referrals? Here's how you can become the copywriter your clients love to refer to others. http://www.b2bwritingsuccess.com/podcast/?name=2018-03-27_becoming_a_referral-worthy_copywriter.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-03-27_becoming_a_referral-worthy_copywriter.mp3 19:21 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, working with clients no Tue, 27 Mar 2018 10:12:00 +0000 The Proactive Writer Wins Do you want to get more clients, better clients, or more work from your current clients? In this week's episode, Steve Slaunwhite explains how you can be proactive and win more projects. Do you want to get more clients, better clients, or more work from your current clients? In this week's episode, Steve Slaunwhite explains how you can be proactive and win more projects. http://www.b2bwritingsuccess.com/podcast/?name=2018-02-21_the_proactive_writer_wins.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-02-21_the_proactive_writer_wins.mp3 15:38 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, working with clients no Tue, 20 Feb 2018 11:54:00 +0000 What Marketing Directors Want - with Robin Rees Have you ever wondered what marketing directors look for when they need to hire a freelance copywriter? Get the inside scoop from former Marketing Director Robin Rees. Have you ever wondered what marketing directors look for when they need to hire a freelance copywriter? Get the inside scoop from former Marketing Director Robin Rees. http://www.b2bwritingsuccess.com/podcast/?name=2018-02-12_what_marketing_directors_want_(with_robin_rees).mp3 http://www.b2bwritingsuccess.com/podcast/?name=2018-02-12_what_marketing_directors_want_(with_robin_rees).mp3 20:38 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting, working with clients no Tue, 13 Feb 2018 11:24:00 +0000 Is the Client Legit? A potential client has contacted you and you wonder if they are legit. Steve Slaunwhite outlines the warnings signs so you'll be able to steer clear of prospects who won't be good clients. A potential client has contacted you and you wonder if they are legit. Steve Slaunwhite outlines the warnings signs so you'll be able to steer clear of prospects who won't be good clients. http://www.b2bwritingsuccess.com/podcast/?name=2017-12-11_is_the_client_legit.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-12-11_is_the_client_legit.mp3 21:34 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b copywriting tips, working with clients no Tue, 12 Dec 2017 11:34:00 +0000 How to Avoid Getting Stiffed If you've ever had a client fail to pay after you've completed a project, you know how frustrating it is. In this episode, Steve Slaunwhite shares a lesson he recently learned about getting paid. If you've ever had a client fail to pay after you've completed a project, you know how frustrating it is. In this episode, Steve Slaunwhite shares a lesson he recently learned about getting paid. http://www.b2bwritingsuccess.com/podcast/?name=2017-08-07_how_not_to_get_stiffed.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-08-07_how_not_to_get_stiffed.mp3 14:18 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b working with clients no Mon, 07 Aug 2017 11:13:00 +0000 Making Promises to Clients Because we sell a service instead of a physical product, our clients depend on our promises. Steve Slaunwhite talks about the promises we should make, and one we shouldn't. Because we sell a service instead of a physical product, our clients depend on our promises. Steve Slaunwhite talks about the promises we should make, and one we shouldn't. http://www.b2bwritingsuccess.com/podcast/?name=2017-07-24_making_promises_to_clients.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-07-24_making_promises_to_clients.mp3 15:48 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b working with clients no Tue, 25 Jul 2017 10:30:00 +0000 8 Tips for Getting Repeat Business One of the best ways to grow your freelance business is to get more business from your clients. In this episode, Steve Slaunwhite gives you eight tips to get more repeat business. One of the best ways to grow your freelance business is to get more business from your clients. In this episode, Steve Slaunwhite gives you eight tips to get more repeat business. http://www.b2bwritingsuccess.com/podcast/?name=2017-06-19_8_tips_for_getting_repeat_business.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-06-19_8_tips_for_getting_repeat_business.mp3 15:48 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b working with clients no Tue, 27 Jun 2017 10:06:00 +0000 Should You Write for Free Does it ever make sense to write for free? Years ago, Steve Slaunwhite would have said absolutely not. But in four special circumstances, it may make sense to write without charging a fee. Does it ever make sense to write for free? Years ago, Steve Slaunwhite would have said absolutely not. But in four special circumstances, it may make sense to write without charging a fee. http://www.b2bwritingsuccess.com/podcast/?name=2017-05-10_should_you_write_for_free.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-05-10_should_you_write_for_free.mp3 14:00 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b working with clients no Tue, 09 May 2017 10:13:00 +0000 Dealing with Conflicts of Interest There are several situations where you find yourself in a conflict of interest dilemma. In this episode, Steve Slaunwhite gives his advice for handling potential conflict of interest situations. There are several situations where you find yourself in a conflict of interest dilemma. In this episode, Steve Slaunwhite gives his advice for handling potential conflict of interest situations. http://www.b2bwritingsuccess.com/podcast/?name=2017-05-02_dealing_with_conflicts_of_interest.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-05-02_dealing_with_conflicts_of_interest.mp3 17:47 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b freelance tips no Tue, 02 May 2017 10:41:00 +0000 Juggling Two Niches with Guest Casey Demchak Steve SlaunwhiteCan you work in more than one niche at a time? Or do you need to transition to the new niche? Steve talks with Casey Demchak to help you make the right decision. Steve SlaunwhiteCan you work in more than one niche at a time? Or do you need to transition to the new niche? Steve talks with Casey Demchak to help you make the right decision. http://www.b2bwritingsuccess.com/podcast/?name=2017-02-27_juggling_two_niches_with_casey_demchak.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2017-02-27_juggling_two_niches_with_casey_demchak.mp3 19:56 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, working with b2b clients no Tue, 28 Feb 2017 11:04:00 +0000 Managing a Website Writing Project Website projects are profitable high-profile projects. If you shine on a website project, you're likely to get more business from the client. Follow these strategies to manage a website writing project like a pro. Website projects are profitable high-profile projects. If you shine on a website project, you're likely to get more business from the client. Follow these strategies to manage a website writing project like a pro. http://www.b2bwritingsuccess.com/podcast/?name=2016-12-05_managing_a_website_writing_project.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-12-05_managing_a_website_writing_project.mp3 22:06 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b freelance tips no Tue, 27 Dec 2016 11:21:00 +0000 Working with Marketing Consultants Marketing Consultants often look for copywriters to produce the copy they recommend to their clients. Here's how to be the person they recommend. Marketing Consultants often look for copywriters to produce the copy they recommend to their clients. Here's how to be the person they recommend. http://www.b2bwritingsuccess.com/podcast/?name=2016-04-27_working_with_marketing_consultants.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-04-27_working_with_marketing_consultants.mp3 12:11 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b clients no Tue, 10 May 2016 10:48:00 +0000 Writing for Solos Is it worth your time to write for businesses run by solo entrepreneurs? The answer isn't always no! Find out how to determine if a solo entrepreneur would be a good client. Is it worth your time to write for businesses run by solo entrepreneurs? The answer isn't always no! Find out how to determine if a solo entrepreneur would be a good client. http://www.b2bwritingsuccess.com/podcast/?name=2016-01-05_writing_for_solos.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2016-01-05_writing_for_solos.mp3 15:17 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips no Tue, 19 Jan 2016 11:06:00 +0000 Make it easy to do business with you Steve Slaunwhite explains why being easy to do business with can be the key to building your business faster. Find out how you can snag more work by changing the way you interact with clients. Steve Slaunwhite explains why being easy to do business with can be the key to building your business faster. Find out how you can snag more work by changing the way you interact with clients. http://www.b2bwritingsuccess.com/podcast/?name=2015-10-26_make_it_easy_to_do_business_with_you.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-10-26_make_it_easy_to_do_business_with_you.mp3 19:07 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite no Tue, 24 Nov 2015 06:02:00 +0000 Surviving the Changing of the Guard Although you may think a B2B company is your client, it's not. Your real client is the owner, marketing director, or other employee. What do you do when they leave the company? Steve Slaunwhite has some advice to survive the transition. Although you may think a B2B company is your client, it's not. Your real client is the owner, marketing director, or other employee. What do you do when they leave the company? Steve Slaunwhite has some advice to survive the transition. http://www.b2bwritingsuccess.com/podcast/?name=2015-09-30_surviving_the_changing_of_the_guard.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-09-30_surviving_the_changing_of_the_guard.mp3 16:14 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips, working with clients no Tue, 20 Oct 2015 06:46:00 +0000 Big companies or small? Should you work with large companies or small ones? There are distinct differences between the two, and each have pros and cons. Steve Slaunwhite gives you the information you need to make the best decision for you. Should you work with large companies or small ones? There are distinct differences between the two, and each have pros and cons. Steve Slaunwhite gives you the information you need to make the best decision for you. http://www.b2bwritingsuccess.com/podcast/?name=2015-09-29_big_companies_or_small_.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-09-29_big_companies_or_small_.mp3 27:12 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips, working with clients no Tue, 29 Sep 2015 06:09:00 +0000 How to raise your rates with a CURRENT client It's easy enough to raise your rates for new clients, but how do you raise your rates with a current client without driving them off? Steve Slaunwhite explains how you can raise your rates and keep your client. It's easy enough to raise your rates for new clients, but how do you raise your rates with a current client without driving them off? Steve Slaunwhite explains how you can raise your rates and keep your client. http://www.b2bwritingsuccess.com/podcast/?name=2015-09-23_how_to_raise_your_rates_with_a_current_client.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-09-23_how_to_raise_your_rates_with_a_current_client.mp3 19:41 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips, working with clients no Wed, 23 Sep 2015 06:49:00 +0000 Getting More Testimonials Testimonials are a very powerful and valuable tool to help you land clients. If you don't have them, you should get them right away. Steve Slaunwhite reviews five techniques for getting more … and better testimonials. Testimonials are a very powerful and valuable tool to help you land clients. If you don't have them, you should get them right away. Steve Slaunwhite reviews five techniques for getting more … and better testimonials. http://www.b2bwritingsuccess.com/podcast/?name=2015-08-04_getting_more_testimonials.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-08-04_getting_more_testimonials.mp3 17:16 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips, self marketing no Tue, 04 Aug 2015 06:45:00 +0000 Rocket to the Top of Agencies Steve Slaunwhite explains how you can find marketing agencies that need freelance copywriters, get them to hire you, and become their go-to freelance copywriter. Plus, he reveals the best person to contact at creative firms. Steve Slaunwhite explains how you can find marketing agencies that need freelance copywriters, get them to hire you, and become their go-to freelance copywriter. Plus, he reveals the best person to contact at creative firms. http://www.b2bwritingsuccess.com/podcast/?name=2015-06-23_rocket_to_the_top_of_agencies.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-06-23_rocket_to_the_top_of_agencies.mp3 22:50 steve@b2bwritingsuccess.com (Steve Slaunwhite) Steve Slaunwhite b2b, b2b copywriting tips, self marketing no Tue, 23 Jun 2015 06:24:00 +0000 Getting on Retainer Overcome the irregular income flow that goes with freelance copywriting by establishing a retainer agreement with your client. Steve Slaunwhite explains how it can be beneficial to both you and your client. Overcome the irregular income flow that goes with freelance copywriting by establishing a retainer agreement with your client. Steve Slaunwhite explains how it can be beneficial to both you and your client. http://www.b2bwritingsuccess.com/podcast/?name=2015-04-27_2015_04_28_getting_on-retainer.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-04-27_2015_04_28_getting_on-retainer.mp3 21:20 steve@b2bwritingsuccess.comb (Steve Slaunwhite) Steve Slaunwhite b2b, business-to-business, working with clients no Tue, 28 Apr 2015 06:07:00 +0000 Writing for Creative Firms Steve Slaunwhite talks about a “hidden” market for B2B copywriters — the creative firm. There may be several in your own hometown that hire freelance copywriters when they have a need for special expertise or additional writers for a big project. Steve Slaunwhite talks about a “hidden” market for B2B copywriters — the creative firm. There may be several in your own hometown that hire freelance copywriters when they have a need for special expertise or additional writers for a big project. http://www.b2bwritingsuccess.com/podcast/?name=2015-04-21_writing_for_creative_firms.mp3 http://www.b2bwritingsuccess.com/podcast/?name=2015-04-21_writing_for_creative_firms.mp3 25:27 steve@b2bwritingsuccess.comb (Steve Slaunwhite) Steve Slaunwhite b2b, business-to-business, workign with clients no Tue, 21 Apr 2015 06:34:00 +0000