Let’s face it. No one likes to cold call, warm call, or do any type of prospecting. Even if you don’t use the phone and, instead, reach out to new potential clients via email, the process can STILL be very intimidating.
But sometimes you just have to do it. Especially when you need to land some new clients fairly quickly.
The good news is, there are ways to make prospecting calls – or send prospecting emails – that are easy to do and get very good results.
Here are just a few of those ways:
1. Rethink your definition of “prospecting.”