Dianna Huff has vast experience in the world of B2B — having been “in-the-trenches” for over 25 years.
Her specialty is helping B2B companies transform their “ho-hum” web presence into one that engages visitors and turns them into qualified leads.
She’s written for or consulted with companies like Cabot Corporation, Microsoft Business Solutions, SAP, Beckman Coulter, Martin Marietta, Waters Corporation, Thermo Fisher Scientific, and Constant Contact. She’s also won numerous awards for her writing — including the MarCom Creative Award and the IABC Silver Quill multiple times.
In this interview with Steve Slaunwhite, Dianna Huff discusses how important it is for B2B copywriters to know how to develop websites that generate leads for their B2B clients.
You’ll also discover why developing a website is more than just writing content and what B2B copywriters need to know when it comes to generating leads.