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How to Boost Your Income by Going After Hungrier Markets

How to Boost Your Income by Going After Hungrier Markets

June 30, 2013 | By Ed Gandia | 2 Comments

Scale with tape measure bowWant to give yourself an immediate pay raise as a B2B writer?

Start going after “hungrier” markets.

No, I’m not talking about prospects that haven’t had breakfast. I’m talking about markets that would be willing to pay more for the services you currently offer.

In many cases, offering the same or similar services to other audiences can double or triple your freelance income. All without working any more hours than you do today.

Let me give you a couple of examples so you can see the impact this slight strategic shift can have on your writing business.

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About the Author

Ed Gandia

Ed Gandia is a successful B2B copywriter, business-building coach and strategist who helps freelancers earn more in less time doing work they love for better-paying clients. To download his free tips and resources visit

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  • Great advice Ed. So often we pitch the “Nice to have” or “Important” projects because those might be the types of services we typically offer clients. Instead, we should be thinking of what the client needs to do with their customers, and then offer the “Urgent” project that’ll help them with their customers.

    Thanks for the reminder!

  • Thanks Ed. Reading this led me to a “Why didn’t I think of this?” moment! Solid business advice, well put!

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