This interview Katie Yeakle recently did with “The E-newsletter Expert,” Michael Katz is filled with sage advice for B2B copywriters.
If you’re not familiar with Michael, he’s the founder and Chief Penguin of Blue Penguin Development … helping solo professionals get the customers they want, more consistently and easily, by teaching them how to position themselves as “likeable experts.” His specialty is email newsletters.
Listen in as Michael talks about effective writing, expert positioning, and how to simplify your marketing.
AWAI has teamed up with Michael to create the only comprehensive program on how to make a living writing e-newsletters, Creating Email Newsletters For Professional Service Firms – A Step-by-Step Guide. You can check it out here.