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7 Psychological Triggers That Land More Clients

7 Psychological Triggers That Land More Clients

July 18, 2013 | By Ed Gandia | No Comments

Most of us want to believe that all of our buying decisions are rational.

We want to feel and believe that we’re in control. And we want others to view us as rational and sensible. 

(That new iPad? Oh, yes. That was purely a business decision!)

To a large degree, we are rational. But we’re also influenced subconsciously by a number of psychological triggers. And in this article, I’m going to share seven psychological triggers that can influence prospects to inquire about your writing services … and even hire you.

Trigger #1: Clarity

By clarity, I mean being very clear in both your website and personal communications about what you do, for whom, and why you’re different.

I don’t need to tell you that there’s a ton of noise in the marketplace. So if you’re not clear about your positioning and your message, prospects will move on to the next potential copywriter — without knowing exactly why they abandoned your site.

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Editor’s Note: Ed Gandia is the author of the AWAI program Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories.

About the Author

Ed Gandia

Ed Gandia is a successful B2B copywriter, business-building coach and strategist who helps freelancers earn more in less time doing work they love for better-paying clients. To download his free tips and resources visit

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