During the AWAI B2B Copywriting Intensive, I had an opportunity to sit down with B2B copywriting expert Steve Slaunwhite and ask him a few questions about getting started as a copywriter, getting clients, and staying motivated.
Q: Steve, your opening talk made an interesting point that applies to both new and experienced copywriters. You said it’s important to run your business like a business. When did you realize that?
A: I always intuitively did that. When I started my business, I talked about it like it was my business and I set it up like a business. I thought that’s just the way you did it.
But then I realized that sometimes copywriters don’t do that. They think of it as a temp job. They look for a copywriting job. They say, “I’m looking for a copywriting job.” They’ll contact a company and ask, “Do you have any copywriting jobs?” It’s almost like they are constantly looking for work as a temporary employee.
That’s the wrong model — you need to think of your business as a business and look for clients instead of jobs.
If you missed the AWAI B2B Copywriting Intensive, you can get full access to every session in the B2B Copywriting Intensive Home Study Program.