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Welcome to B2B Writing Success

Welcome to B2B Writing Success

August 8, 2013 | By Steve Slaunwhite | 42 Comments

Join Steve Slaunwhite in this special welcome video …

Welcome to B2B Writing Success!

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About the Author

Steve Slaunwhite

Latest in B2B Copywriting


  • So happy to meet you Steve. I’ve been hanging around AWAI since I first joined on with a number of their programs I purchased, but was interrupted by “life” happenings and did not find the time nor real motivation to do due diligence with programs. Now with more time, less interruptions, I’m totally motivated to be a truly successful B2B copywriter. Thank you for what looks like a terrific new B2B set up with AWAI! Talk soon, Elizabeth Strand

  • Hi Steve – Just like Liz “I’ve been hanging around AWAI ” – want to make some extra income part-time at first.


  • Thanks, Steve, for putting this together. Copywriting is an absolute essential for me. So, I am taking advantage of everything AWAI offers that I can afford. I look forward to becoming acquainted with all the copywriters on this site–those already successful and those, like me, heading that way. Thanks for setting an example for us and sharing your knowledge.


  • Hi Steve,

    I attended the B2B Summit last week and decided to join B2B Writing Success, because I want to succeed and become (in 2014) a full-time B2B copywriter.

    I enjoyed many of the info session you and other leaders in the B2B world have on AWAI since I joined in March 2013 and I am now ready to apply your guidance and tips to my own writing and copywriting business creation.

    I know I have a long way to go (get my website up, get my first client) and so look forward to more of your wisdom. Hopefully I will be able to afford the 2014 B2B Writing Intensive and meet you in person.

    Thanks much (always learning)

  • Steve, Thanks for the time you spent with me at Bootcamp 2013. I’m working through the B2B Programs as you and Rebecca suggested. My goal is to write for clients by April 2014. Gary

  • Hi Steve, I would like to echo the comments made by the other “Newbies” like myself. As I am just beginning on my journey I would like to encourage any other new members to, who would like to network, to contact me. I think it would be good for encouragement, motivation, and help. If interested my email is I look foreward to communicating with you. Once again Steve, thank you very much in advance for any insight or assistance you provide. Look forward to meeting you. Clay

  • Aloha, Steve, and thank you for that personable introduction. It’s nice to meet you. I’ve been with AWAI for a few years, but life events kept me from getting up to speed. Currently, I’m a P/T caregiver for both of my parents. Now, more than ever, I want to be there for them all the time. Which is why getting up to speed on becoming a B2B copywriter is first and foremost on my list. And, I am so grateful to be a part of this B2B Writing Success, though I am just a novice. AWAI has shown me that I CAN become a great copywriter through the resources they offer. It’s great to have a family like AWAI encouraging me and showing me the secrets of becoming THAT successful copywriter. With much Mahalo from Hawaii, Debbie.

  • Hi, Steve nice to meet you for the first time, I’m b2bwritingsuccess member, i joined right now, Apr 28, I’m so happy, really happy to have these a bunch of info, but I will be honest with you i don’t know how to begin started, where i should put my first steps.
    I will be grateful if you refer me to the first steps to let know which path i must follow.

    Thanks a lot
    Hafiz suliman

  • Hi Steve,

    I also have been hanging around AWAI for a number of years and own quite a few programs. B2B is my chosen niche because it’s where I feel most comfortable. I am looking forward to becoming a thriving member of the B2B writing community, though I am a newbie right now.

  • I am an entrepreneur going for the Writer’s life since discovering AWAI Dec 2013. After realizing the old dream of mine of being a freelance writer from years ago, I am going for it, thanks to AWAI for removing all the obstacles. I am wrapping up the Accelerated Copywriting program and and looking forward to the B2B Intensive in Arizona. Can’t wait to attend your session Steve, and of course meeting you as well!

    • Congratulations Cheryl! The B2B Intensive will give you a big jump on your freelance writing business. We all look forward to seeing you there!

  • Hi Steve,
    Thanks for the welcome.
    I joined AWAI in April 2014 and have reached Part 3 of the Accelerated Program.
    I work full time in administration in the field of tertiary education funding and have a lot of experience writing reports, letters and memoranda, communicating with students and doing research on tertiary education.
    I studied sociology, management and mathematics and I am also a part-time mathematics lecturer and give private math tuition to individual students at the lower college and high school levels.
    I want to try B2B but I am not sure yet which area to consider for my niche. I will welcome any advice on the direction I should take with respect to my background.


    • Hi Anne!

      We have an event coming up on June 13 with Pam Foster on choosing your niche. I believe that will help you evaluate your options.

      Charlotte Crockett

  • Hi Steve,
    Looking forward in utilizing all the helpful info in getting started with my copywriting business. Thank you for the welcome.
    Holly McKinney

  • Hi, Steve. I got started in B2B a few years ago with Bob Bly’s books and your “Secrets” course. Absolutely priceless! Thanks ….for everything. Looking forward to more of the same, as my practice grows.
    Bob Martel

  • Steve. It’s a pleasure to “Meet” you. I look forward growing my wife and my business with your, and all the other great folks here, help!

  • Hi Steve, at the risk of sounding like a broken record, I also am pleased to meet you here and look forward to many productive sessions and meetings in person or in cyberspace. I’ll be at bootcamp and be sure to shake your hand when I meet you there.

  • Hi Steve! So here I go, taking the plunge into the B2B world of copywriting. I’m a little wet behind the ears but I expect to be sailing along in the next six months or so with this exciting program. I’m working full-time now and am looking forward to getting to know you and launching my copywriting business in the near future with your help and the help from all of the experts!

  • Hello Steve, Thanks for the welcome. I’m approaching “retirement” but want to increase my potential to continue earning money until I can’t do it anymore. I don’t want to depend on social security and all its insecurity, if you get my drift. I hope this is a field I can make a mark in. Can’t wait to get started and book my first deal!

  • Hi Steve! And fellow B2B writers! It’s been a long road for me. I recently started the AWAI Accelerated course again…for the third time. I had lost all my momentum during some difficult life challenges. Very happy to be “back in the saddle” writing and studying. Looking forward to being a well-paid B2B copywriter in a relatively short time!

  • Hi Steve. Thank you for taking the time to put this terrific resource together. I’m just getting started with it, but it looks like it will be very helpful.

    And hello to all you other members. Reading about some of your trials has helped me to feel better about overcoming some of the sputters I’ve experienced.

    I am signed up for the B2B Companion Series and I hope it works for me.

    See you all later!

  • Hi Steve,

    Thanks for the wonderful introduction! I’m fairly new to the copywriting world. But I’m ready to give this 120%. There is no other option for me. I want to make a living out of this. I want to see results as soon as possible. I look forward to receiving wisdom from experts such as yourself. I’m also excited about networking with fellow copywriters.

  • Hello Steve,

    I’m so happy I joined. Your course has the missing link for me to succeed as a writer. You have done so well in your career and its good to have someone as great as you helping me. I have just lone question. Can I promote myself as a writer soliciting contracts? Is that inappropriate? Thanks, please let me know.

  • Thank you very much Steve. I have a couple of your courses and books. As a matter-of-fact I just ordered
    ‘The Everything Guide To Writing Copy’ a few days ago and it is on it’s way. I appreciate the fact you share so much information and giving of yourself and time to help those of us who want to learn the craft of B2B copy. I’m taking your course High-Performance B2B Copy and enjoy your teaching style because you anticipate questions we may have. Thank you very much for everything and hope to meet you in person one day!

  • Thank you for putting this together! I really look forward to jumping in and becoming a great B2B copywriter!

  • Hi Steve:
    Thanks for putting this program together. I look forward to taking full advantage of the opportunity to work from home working with clients from all over the world. I hope we meet face to face sometime soon.

  • B2B Copywriting is a new field for me. I’m presently working on the AWAI Lead-Generation program and am trying to think up 100 headline ideas for the practice exercise.

    I’d like to have a little tour to see what all is in this website that can help me be a better B2B copywriter.
    I’ve enjoyed your Lead-Gen program. It looks very do-able, though it would be nice to have a little encouragement that I’m doing things right. Guess that is possible with the forum, eh?

  • Hi Steve,

    So nice to meet you. I am a little late coming to the table, as I have been trying to complete my long form letter for peer review. However, I am pleased to be with B2B, I have been reading what other B2B writers said about how rewarding this is and without fuss too, so I am curious. This is definitely one of my interests at AWAI.

    Look forward to working with you.


    Barbara Miles

  • Hi there!
    I’m new here and am looking forward to making my new career a bounding success.

    I recently participated in AWAI’s Six-Figure Copywriting program and am now finishing up Steve Slaunwhite’s, Writing Emails For B2B Companies. This area of writing intrigues me and I find that I love this kind of writing.

    I’ve spent the last two years ghostwriting Historical Western Romance novels for everyone but myself and am ready to spread my wings, as it were, into B2B Copywriting.

    I’m really interested in Email, Newsletter, Case Study and Short Sales Copywriting.

    As a retired businessman, I would really like to make a good living using my skills as a writer.

    Looking forward to hearing from you folks,

    Charlie Tisserand

  • Hello Steve and everyone,

    I found out about AWAI years ago and purchased study programs, but never did anything with them due to life’s experiences. The possibilities are endless on what a copywriter can do…and to be honest, it has been overwhelming. I knew I had to choose a niche and couldn’t decide — but when this particular B2B program came along with a low monthly expense, I decided to choose B2B as one of my two niche’s.

    I’m hoping to learn quite a bit — and more importantly, take action on what I learn. I need that first true assignment perhaps, so that I can build my confidence up.

    I appreciate you putting this program together for those of us wanting to learn the ropes on how to successfully perform in this area.

    I will be chatting with you soon.

    Thanks again!


    • Hi Ricardo,

      Yes, the most important thing is to get started writing. B2B is a great place to start since there are so many opportunities in the B2B world.

      I’m sure you’ll find your best niche once you get started.


  • Hi Steve,
    So nice to be able to join you again in one of your informative sessions. I must say that I learn a lot from you. Thank you for your time, effort, and valuable information.

  • I’m looking forward to learning from a master and having a successful B2B business of my own by the end of this year. Thanks Steve!

  • Am I supposed to be able to view this Welcome Video?
    I’ll try some of the other vids to see if those are working.
    Thank you

  • Why isn’t this video or any on this page working? Is anybody else havinf problems with the videos? 😉

    First my checking account was hacked and when the bank shut off access my pmt to AWAI flopped, after that was fixed I had a sign-in problem. Now the Vids still don’t work after reporting it last week.

    Sometimes, not everyday, but once in a while I’d like to chew the tail off my mouse then punch it into the virtual anal port…


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