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B2B Writing Success: Where’s Your Prospect?

B2B Writing Success: Where’s Your Prospect?

September 5, 2013 | By Steve Slaunwhite | No Comments

lost man in boatWhen my daughter was six or so, the game we most enjoyed playing together was Where’s Waldo? It involved finding the Waldo character amongst a crowd of other people, who were usually doing interesting things like juggling or lion taming.

If you’ve ever played that game with your kid, you know how challenging it can be. I remember one time searching a page for nearly half an hour before becoming convinced – convinced! – that Waldo wasn’t there.

(My daughter found him about a minute later.)

Fun game, even when it’s frustrating.

But it reminds me of another game that freelance writers play that is rarely, if ever, enjoyable. And that is: Where’s Your Prospect?

This came up a few times during a prospecting workshop I led a few months ago. It’s easy enough to find companies you want to do business with. But how do you find the names of the people in those companies you need to reach?


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Editor’s Note: For more strategies on getting clients, see AWAI’s program Getting B2B Clients: How to Land Great Clients Fast in Just 6 Easy Steps written by Steve Slaunwhite.

In this program, Steve gives you proven ways to land high-quality B2B clients quickly and easily while avoiding common mistakes many copywriters make.  You can order now or find out more information here.

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Steve Slaunwhite

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