I just pushed “Send Now” on my new client’s very first email newsletter.
And to think … less than a month ago, she told me that she hated email newsletters and couldn’t see herself using them to promote her business.
I want to share with you the story of how I got my client (we’ll call her Pam) to buy in to the idea of email newsletters, while providing tips to help you land your own newsletter clients.
Tip #1: Put out your own newsletter.
If you are going to sell a newsletter service, the first step should be to develop your own newsletter.
The key thing Michael Katz, author of Creating Email Newsletters for Professional Service Firms, did to attract newsletter clients was to put out a newsletter. People shared them, he grew an audience, and soon people started to ask him if he could write a newsletter for them.