So, you’re just getting started and don’t have any clients to write for?
No problem. You already have your most important client ever — yourself. The question you should be asking is: What should I write?
And that’s a lot easier than you think.
You see, when it all boils down, every freelance writer is B2B. It doesn’t matter what your niche is, or what kind of writing you do. You market your services to other businesses. And that makes you B2B.
Once you’ve accepted that fact, it makes creating your content so much easier. Why? Because you can take your cues from research like this:
According to the Content Marketing Institute and Marketing Profs report, B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends, Case Studies are the second-most effective content in B2B marketing … behind only in-person presentations.
So, unless you’re ready to hop in the family car and start touring trade shows, why not start with the next best thing?