Date: January 27, 2014
Time: 2:00 p.m. Eastern Time
Topic: Adding Dimension to B2B Direct Mail
Presenter: Travis Lee
Great copy can’t sell if it never gets read. Discover what B2B companies are doing now that gets their direct mail packages opened and read.
Travis Lee of 3D Mail Results will show us examples of successful grabbers and lumpy mail that B2B marketers and copywriters are using to boost results.
This is an advanced marketing technique that many copywriters never implement. That’s unfortunate because it results in lower sales for their B2B clients and less commission for them.
Join Travis as he reveals:
- Why you must get past the gatekeeper and how to do it
- How adding dimension increases open rates
- The role of sequential marketing
- Why this works for small businesses as well as large corporations and government agencies
- Examples of B2B mailings that are getting results
- And much more!
After this webinar you’ll know when to use lumpy mail for your B2B direct mail and how to use it for maximum effectiveness.