Date: February 17, 2014
Time: 12 Noon, Eastern
Topic: Tips for Working with Graphic Designers
Presenter: Lori Haller
The overall look of direct mail and print advertising pieces can have a significant impact on effectiveness. Adding well-done graphic design to solid copy has been known to double response rates.
Pictures and design elements can convey and magnify the emotion of your copy. They provide visual communication that words alone can’t.
As a B2B copywriter it’s important to know when to bring in a graphic designer and how to work effectively with them when you do.
Lori Haller is a successful graphic designer with over 20 years of experience creating winning direct-mail packages. On this webinar Lori will give you tips that will help you work more effectively with professional graphic designers.
Join Lori and discover:
- What are the common elements of a direct mail package
- When to engage a graphic designer
- What elements make graphics great
- How to break up the wall of type syndrome
- How to convey your vision to a graphic designer
- Tips for a high-impact package
- And much more!
Knowing the fundamentals of graphic design means you can have more success working with a graphic designer. Join Lori as she shows you how visual elements can give your copy more impact.