Date: March 21st, 2014
Time: 2:00 p.m. Eastern Time
Topic: B2B Copywriting: The Lead-Gen Specialist
Presenter: Steve Slaunwhite
In a B2B company the marketing director is judged by the success of their lead-gen activities. It’s no wonder that 62% of them say that lead-gen is their #1 concern.
And it’s no surprise that a freelance copywriter with lead-gen skills is very valuable to them. In this special teleseminar, Steve Slaunwhite gives you an inside look at the direct response side of B2B copywriting.
Steve will reveal:
- Why lead-gen is a high-value specialty
- What types of copy are used in lead-gen writing
- How lead-gen can open the door to other services
- The difference between strategic copywriting and “just writing”
- And much more!
You’re also going to get a peek into Steve’s new program Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads that Sell.
Find out why lead-gen is always top of mind with marketing managers and how that can make you stand out among other B2B copywriters.
You can hear the replay here:
New from AWAI and Steve Slaunwhite: Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads that Sell.