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B2B Copywriting: The Lead-Gen Specialist

B2B Copywriting: The Lead-Gen Specialist

March 13, 2014 | By Steve Slaunwhite | 2 Comments

steve_slaunwhite_v2-150Date: March 21st, 2014
Time:
2:00 p.m. Eastern Time
Topic:
B2B Copywriting: The Lead-Gen Specialist
Presenter:
Steve Slaunwhite

In a B2B company the marketing director is judged by the success of their lead-gen activities.  It’s no wonder that 62% of them say that lead-gen is their #1 concern.

And it’s no surprise that a freelance copywriter with lead-gen skills is very valuable to them. In this special teleseminar, Steve Slaunwhite gives you an inside look at the direct response side of B2B copywriting.

Steve will reveal:

  • Why lead-gen is a high-value specialty
  • What types of copy are used in lead-gen writing
  • How lead-gen can open the door to other services
  • The difference between strategic copywriting and “just writing”
  • And much more!

You’re also going to get a peek into Steve’s new program Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads that Sell.

Find out why lead-gen is always top of mind with marketing managers and how that can make you stand out among other B2B copywriters.

You can hear the replay here:

New from AWAI and Steve Slaunwhite:  Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads that Sell.

 

About the Author

Steve Slaunwhite

Latest in B2B Copywriting

2 Comments

  • Charlotte…excellent interview! Steve really laid out the lead-gen area brilliantly. Love his enthusiasm…this is exactly the area I feel most compelled to work in.

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