Secrets of B2B Lead Generation

bob_bly-150Date: March 25, 2014
Time: 1:30 p.m. Eastern
Topic: Secrets of B2B Lead Generation
Presenter:
Bob Bly

Master B2B Copywriter Bob Bly gives us a sneak peek of his presentation, Secrets of B2B Lead Generation, at the upcoming AWAI B2B Copywriting Intensive.

Getting leads is top of mind for marketing managers across all B2B market segments. New prospects and clients are the lifeblood of any business and copywriters who understand lead generation are always in demand.

On this call, Bob Bly explores:

  • The role of lead generation in the B2B marketing cycle
  • What media is favored by B2B companies
  • The latest trends in lead generation
  • Two things that can greatly impact the success of a lead generation process
  • And much more!

You can hear the replay here:


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2 Responses to “Secrets of B2B Lead Generation”

Read below or add a comment...

  1. Debra Farrimond says:

    Many little nuggets of great information is discussed in this short audio clip.

  2. Bill Kirk says:

    Great interview with (as Debra said) lots of helpful information nuggets. Thank you!

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