Case Studies that Compel and Sell

casey_hibbard-150Date: April 1, 2014
Time:
3:00 p.m. Eastern
Topic:
Case Studies that Compel and Sell
Presenter:
Casey Hibbard

Casey Hibbard of Compelling Cases Inc. gives us a sneak peek of her presentation, Customer Case Studies that Compel and Sell, at the upcoming AWAI B2B Copywriting Intensive.

Today, building trust with your prospects isn’t just good — it’s critical to getting the sale.  Case studies continue to be one of the best ways for B2B companies to establish trust. Casey Hibbard has found a winning formula for writing case studies that get results for her clients and more clients for her.

On this call, Casey reveals: 

  • The two types of case studies you need to know how to write
  • Critical errors copywriters make that destroy effectiveness
  • What you must do to make a case study compelling and effective
  • Current trends and what they mean for copywriters
  • And much more!

You can hear the replay here:


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About Casey Hibbard

3 Responses to “Case Studies that Compel and Sell”

Read below or add a comment...

  1. Yolanda Belvin says:

    The introduction is way too long which can be read in the About Casey Hibbard. I would suggest limiting the intro and get to the meat of the presentation. Just as readers have limited attention so we have to get to the point quickly, this would also apply. In fact, it was so long that I had to stop listening and move on to something else.

    • Charlotte Hicks Crockett says:

      Hi Yolanda,
      If you want to skip the introduction, you can slide the recording controls over to the right to skip it. I hope you’ll go back and listen to Casey’s interview – she gave many helpful insights.

  2. Janice Lozada says:

    I really appreciated all the insider information that Casey presented in this interview! Very valuable insight!
    Thanks so much for the insight from experience.

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