Date: April 1, 2014
Time: 3:00 p.m. Eastern
Topic: Case Studies that Compel and Sell
Presenter: Casey Hibbard
Casey Hibbard of Compelling Cases Inc. gives us a sneak peek of her presentation, Customer Case Studies that Compel and Sell, at the upcoming AWAI B2B Copywriting Intensive.
Today, building trust with your prospects isn’t just good — it’s critical to getting the sale. Case studies continue to be one of the best ways for B2B companies to establish trust. Casey Hibbard has found a winning formula for writing case studies that get results for her clients and more clients for her.
On this call, Casey reveals:
- The two types of case studies you need to know how to write
- Critical errors copywriters make that destroy effectiveness
- What you must do to make a case study compelling and effective
- Current trends and what they mean for copywriters
- And much more!
You can hear the replay here:
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