Date: April 1st, 2014
Time: 11:00 a.m. Eastern Time
Topic: Tap Into the Growing Demand for White Papers
Presenter: Gordon Graham
“That White Paper Guy”, Gordon Graham gives us a sneak peek of his upcoming presentation at the AWAI B2B Copywriting Intensive.
As the premier expert on white papers, Gordon Graham knows how to write white papers that top companies like Google, Rackspace, and Oracle love. In this special interview, you’ll hear some of Gordon’s tips for finding B2B clients who need white papers and how to write a winning white paper.
On this call, Gordon highlights:
- Easy ways you can know if a company needs white papers
- The current and future demand for white paper copywriters
- The 3 main types of white papers and how to know which one to use
- The one thing you must never put in a white paper
- And much more!
You can hear the replay here:
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