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Be a B2B Copywriting Lifesaver by Taking the Wheel

Be a B2B Copywriting Lifesaver by Taking the Wheel

July 18, 2014 | By Pam Foster | No Comments

lifesaving ringPicture this typical scenario in a busy B2B marketing department.

The head of the department is constantly facing major pressure to BRING IN RESULTS while managing the creative work, budgets, reporting, staff, and other corporate matters.

He or she is counting on a talented team to produce hundreds of successful campaigns in print, online, on video, at trade shows, and more. However, nobody on the in-house team is an expert at writing effective email campaigns, web pages, blog posts, direct-mail packages, case studies, or white papers.

They need to find someone who can take the ball and run with it as a professional, virtual member of the team. Someone who knows how to ask for the right information, create excellent copy, work with the other team members, stay on schedule, and deliver great work on time and on budget.

That’s where you come in.


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About the Author

Pam Foster

Pam Foster is a working B2B copywriter who has been writing corporate communications/marketing materials for 30+ years. This includes just about every type of B2B marketing copy you can think of — from sell sheets and trade show booth materials to articles, websites, blog posts, case studies, video scripts, and much more. Now, Pam works for a global veterinary association (all B2B), which means she definitely has the inside scoop on how to work with B2B clients.

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