B2B Copywriting Proposals and When to Discuss Fees

B2B Copywriting Proposals and When to Discuss Fees

July 14, 2014 | By Pam Foster | 4 Comments

Contract page with pen and stack of dollars on tableMany copywriters lose potential clients between the initial contact and the final proposal. In this short video, Pam Foster gives you important tips on moving the conversation from an inquiry to a winning proposal.

In the video, Pam explains:

  • Important topics to cover early in your conversation
  • How to discuss their budget and your fees
  • The one critical question to ask that can make your proposal a winning proposal
  • How to present your fees in the proposal

Use these tips to make all of your proposals winning proposals!

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About the Author


Pam Foster

Pam Foster is a working B2B copywriter who has been writing corporate communications/marketing materials for 30+ years. This includes just about every type of B2B marketing copy you can think of — from sell sheets and trade show booth materials to articles, websites, blog posts, case studies, video scripts, and much more. Now, Pam works for a global veterinary association (all B2B), which means she definitely has the inside scoop on how to work with B2B clients.

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  • Thank you for such detailed information. Even a complete “Newbie” like me can understand the process.
    Thanks for being so clear and concise.

  • Hi Pam:

    I would like to ask you if it is still possible to download a copy of your short clip video that was featured in your ”
    B2B Copywriting Proposals and When to Discuss Fees” Blog post Article?

    Please Advise – Thank You! so kindly.


  • Thanks Pam, for another helpful article and another step forward on this journey! I’m taking notes!

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