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B2B Copywriting Proposals That Get a Big YES

B2B Copywriting Proposals That Get a Big YES

July 11, 2014 | By Pam Foster | 1 Comment

big yesIn the B2B marketing world, you’re often working with clients who are part of a corporate structure.

That’s because B2B clients who understand the value of freelance copywriters (and have the budgets) tend to be from midsize or larger companies. They have marketing departments, web departments, product developers, senior managers, chief executives, etc.

With B2B, you’re not just submitting a proposal to a client who can say YES on the spot. He or she will need to run it by colleagues, a boss, or an internal committee who’ll weigh in on the decision.

Let’s consider what this means when presenting your proposals.

When you’re contacted by a prospect, that person will give you information about the project goals and parameters. But also, by asking the following question, you’ll discover what the prospect really needs from you regarding the proposal.

Ask the prospect, “What can I provide to help you get a big YES on hiring me?”


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About the Author

Pam Foster

Pam Foster is a working B2B copywriter who has been writing corporate communications/marketing materials for 30+ years. This includes just about every type of B2B marketing copy you can think of — from sell sheets and trade show booth materials to articles, websites, blog posts, case studies, video scripts, and much more. Now, Pam works for a global veterinary association (all B2B), which means she definitely has the inside scoop on how to work with B2B clients.

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