So, I mentioned last week that what I really needed was to update my marketing plan.
Boy, was that an understatement!
What I really needed was a complete rewrite. And it took some doing.
First, I had to resort to a file search — but I eventually found my previous plan. Not only was it unfinished, but it didn’t even target the right niche anymore! Not good.
Now, don’t get me wrong, I haven’t been completely “winging it.” I do have plans — lots of them — as well as daily, weekly, and monthly to-do lists.
But there’s a fundamental advantage in having an actual marketing plan. Kind of like the difference between setting goals in your head and writing them down. A marketing plan gives you a sense of “cohesion of purpose” that all those individual goals do not.
If I were consulting with a company, one of the first things I’d want to see is their marketing plan. That would tell me what they’re currently doing, as well as where they’re trying to go.
So, why is my own in such a shambles?
Good question. Clearly, it’s time for a change.
If I’m going to reach the goals I set in this Reality Blog, I’ll need a good marketing plan to get there. So this week, I created a new one.
First, I considered the income streams and revenues I wanted to generate. Then, I wrote down how I wanted to market each activity. Finally, I broke it down into a few daily and weekly rhythms for myself to follow.