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Follow up to Flourish with Your B2B Clients

Follow up to Flourish with Your B2B Clients

August 22, 2014 | By Pam Foster | No Comments

plant in female handsYou’ve just delivered the final draft of an exciting B2B copywriting project for Client A, and you’re done for now.

It’s time to move on to something new, with Client B. Right?

Not so fast. If you really like working with Client A and her team, and she paid you well, you won’t want to disappear completely.

You want to stay on Client A’s radar so she’ll hire you again.

So … even if you need to jump into a new project for Client B, make a note to follow up with Client A at regular intervals. Here are several ways to do this.

  • The easiest and most natural way is to check in on the project you just completed.
    Remember that mini website you just wrote for Client A’s new product launch or sales campaign? How did it turn out? Is the site up and running, has the campaign been started, and are there any results yet?Send the client a friendly email and ask how it’s going. This shows that you’re not just a “dump and run” copywriter. You’re a professional partner who truly cares about the project’s outcome.

    If the client gushes about the project and thanks you in a big way, ask if you can use her comments for a testimonial on your website. This is perfectly okay — the client will usually be happy to say yes.


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About the Author

Pam Foster

Pam Foster is a working B2B copywriter who has been writing corporate communications/marketing materials for 30+ years. This includes just about every type of B2B marketing copy you can think of — from sell sheets and trade show booth materials to articles, websites, blog posts, case studies, video scripts, and much more. Now, Pam works for a global veterinary association (all B2B), which means she definitely has the inside scoop on how to work with B2B clients.

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