Using a creative brief can allow you to drive the copywriting process in a professional manner. It can make sure you get everything you need to produce the best possible copy.
In the video, Pam explains:
- What a creative brief is and how it can help you
- The most important elements of a creative brief
- How it helps the client too
Using a creative brief will help you ensure clarity, agreement, and success in every client project. Find out how in this short video.
The article Pam references in her video can be found here.