Using a creative brief can allow you to drive the copywriting process in a professional manner. It can make sure you get everything you need to produce the best possible copy.
In the video, Pam explains:
- What a creative brief is and how it can help you
- The most important elements of a creative brief
- How it helps the client too
Using a creative brief will help you ensure clarity, agreement, and success in every client project. Find out how in this short video.
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The article Pam references in her video can be found here.
One Comment
Pam brings us the most simple, but the best of the best! She has cleared up a problem many of us will encounter as our copywriting career moves forward!