Using a Creative Brief for B2B Copywriting Success

Using a Creative Brief for B2B Copywriting Success

August 11, 2014 | By Pam Foster | 1 Comment

Using a creative brief can allow you to drive the copywriting process in a professional manner. It can make sure you get everything you need to produce the best possible copy.

In the video, Pam explains:

  • What a creative brief is and how it can help you
  • The most important elements of a creative brief
  • How it helps the client too

Using a creative brief will help you ensure clarity, agreement, and success in every client project. Find out how in this short video.

This article is reserved content for B2B Writing Success premium members. To continue reading this article please log in or become a member today.

The article Pam references in her video can be found here.


About the Author


Pam Foster

Pam Foster is a working B2B copywriter who has been writing corporate communications/marketing materials for 30+ years. This includes just about every type of B2B marketing copy you can think of — from sell sheets and trade show booth materials to articles, websites, blog posts, case studies, video scripts, and much more. Now, Pam works for a global veterinary association (all B2B), which means she definitely has the inside scoop on how to work with B2B clients.

Latest in B2B Copywriting

One Comment

  • Pam brings us the most simple, but the best of the best! She has cleared up a problem many of us will encounter as our copywriting career moves forward!

Leave a Reply

Scroll to Top