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To Get More B2B Copywriting Work, Ask This

To Get More B2B Copywriting Work, Ask This

September 12, 2014 | By Pam Foster | No Comments

To Get More B2B Copywriting Work Ask ThisWhen you have a nice relationship with a B2B client, there’s nothing wrong with asking for help in meeting prospective new clients.

It all comes down to asking your client these two questions.

1)     “Do you mind providing a testimonial?”

2)     “Do you mind referring me to a colleague?”

Both of these can lead to copywriting work with new clients, and they could be the easiest ways to attract new business.

Let’s look at each one.


Let’s say you finished a big project, and your client was ecstatic with the results. She mentioned to you during a phone call, “Our campaign worked so well, we doubled the leads we had forecasted!”

You say … “Wow, that’s wonderful! Do you mind if I use your comments in a testimonial? It would be nice to include your comments on my website.”

A client will rarely say no to this request. After all, her company relies on customer testimonials for case studies, web pages, proposals, and more. So why would it be different for you?

Let’s assume your client says yes and she will do it as soon as possible. Great!

So how can you make it easy for your client so it happens now?

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About the Author

Pam Foster

Pam Foster is a working B2B copywriter who has been writing corporate communications/marketing materials for 30+ years. This includes just about every type of B2B marketing copy you can think of — from sell sheets and trade show booth materials to articles, websites, blog posts, case studies, video scripts, and much more. Now, Pam works for a global veterinary association (all B2B), which means she definitely has the inside scoop on how to work with B2B clients.

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