Where to begin?
First of all, there’s so much contradictory information out there, it’s hard to assess what’s valuable and what’s not. For every article claiming Facebook is useless when it comes to business, there’s another explaining why it’s the best network.
In the end, I think it comes down to one revealing truth: If you do it right, any of the social media networks can be your path to success.
The trouble is finding that path … and choosing the right “forks” along the way.
When I was first starting this business, my initial goal was to get out there. To have a presence, at least, on the three big networks — LinkedIn, Facebook, and Twitter.
So I modified my LinkedIn profile, created a Facebook business page, and set up my Twitter account. Now I was ready for business.
Only the business didn’t come.
You see, social media is important to have when people are looking for you. But it usually won’t help until you make them look.
Three Different Paths
Since my focus was on B2B writing, I decided to put most of my social media efforts into LinkedIn. I’ve tried to spend a few hours each week there, and I’m starting to see some progress. I even got access to the publisher tool (finally!) and published my first LinkedIn article. It was a repost from my Mind and Memory Explorer website, which you can view here.
In any case, I took the time to study LinkedIn, built a plan around what I learned, and now I’m experimenting a bit. So remember those paths I was talking about? With LinkedIn, I feel like I’m on the right path.
With Twitter, on the other hand, I’m still sitting at the breakfast table. Other than create the account, I haven’t done much of anything with it. Occasionally I’m surprised by a new follower. It’s one of those things I’d like to learn more about, but haven’t found the time yet to do it.
And then there’s Facebook. With Facebook, it’s like I missed a trail marker somewhere and now I’m just wandering in the wilderness.
So today, I want to share how I intend to get my Facebook presence back on the right path.