Already a member? Login here.

7 Strategies to Boost White Paper Visibility

7 Strategies to Boost White Paper Visibility

November 3, 2014 | By Dana Zarcone | No Comments

7 Strategies to Boost White Paper VisibilityHave you ever developed a well-written white paper only to have it flop once it was released? If you’ve been involved in writing one, then you know it requires a great deal time and effort to get it just right. Yet, oftentimes, all that work goes to waste because nobody finds it, much less reads it.

And that’s a shame, because white papers are a powerful marketing tool with 84% of businesses using them to make their purchase decision. In fact, according to a recent study done by Eccolo Media, white papers are more likely to go viral than any other marketing collateral with 89% of readers passing them along to others.

So, these informative pieces of content can do a lot of the heavy lifting for you … but only if they get seen by your prospects!

Here are a few strategies that can be used to make sure your white paper gets the visibility it needs and you get the conversions you deserve.

This article is reserved content for B2B Writing Success premium members. To continue reading this article please log in or become a member today.

About the Author

Dana Zarcone

Latest in B2B Copywriting

Leave a Comment

Scroll to Top