Have you ever developed a well-written white paper only to have it flop once it was released? If you’ve been involved in writing one, then you know it requires a great deal time and effort to get it just right. Yet, oftentimes, all that work goes to waste because nobody finds it, much less reads it.
And that’s a shame, because white papers are a powerful marketing tool with 84% of businesses using them to make their purchase decision. In fact, according to a recent study done by Eccolo Media, white papers are more likely to go viral than any other marketing collateral with 89% of readers passing them along to others.
So, these informative pieces of content can do a lot of the heavy lifting for you … but only if they get seen by your prospects!
Here are a few strategies that can be used to make sure your white paper gets the visibility it needs and you get the conversions you deserve.