The other day, I received the annual Veterinary Resource Guide in the mail. It’s a manufacturing directory including roughly 300 company names, websites, and phone numbers. I received the guide because I write a column in a veterinary trade magazine and I’m on their mailing list.
As I flipped through the guide, and browsed through the myriad of company names and types, a bolt of lightning struck me. I thought, Eureka! What a FANTASTIC prospecting tool for B2B writing clients in this industry.
It also occurred to me that this type of buyer’s guide or resource directory exists in just about EVERY industry — which means you can use a guide like this to prospect for clients in your niche industry.
This is true whether you work in the medical or dental field, industrial manufacturing, or even the fitness world. Here are just a few of the online resources guides/supplier directories I found through Google searches: