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The Mother Lode for B2B Copywriting Clients

The Mother Lode for B2B Copywriting Clients

November 24, 2014 | By Pam Foster | 2 Comments

Eureka! The Mother Lode for Finding B2B Copywriting ClientsThe other day, I received the annual Veterinary Resource Guide in the mail. It’s a manufacturing directory including roughly 300 company names, websites, and phone numbers. I received the guide because I write a column in a veterinary trade magazine and I’m on their mailing list.

As I flipped through the guide, and browsed through the myriad of company names and types, a bolt of lightning struck me. I thought, Eureka! What a FANTASTIC prospecting tool for B2B writing clients in this industry.

It also occurred to me that this type of buyer’s guide or resource directory exists in just about EVERY industry — which means you can use a guide like this to prospect for clients in your niche industry.

This is true whether you work in the medical or dental field, industrial manufacturing, or even the fitness world. Here are just a few of the online resources guides/supplier directories I found through Google searches:

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About the Author

Pam Foster

Pam Foster is a working B2B copywriter who has been writing corporate communications/marketing materials for 30+ years. This includes just about every type of B2B marketing copy you can think of — from sell sheets and trade show booth materials to articles, websites, blog posts, case studies, video scripts, and much more. Now, Pam works for a global veterinary association (all B2B), which means she definitely has the inside scoop on how to work with B2B clients.

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  • Hi Pam,

    Thanks for this great information on finding B2B clients.

    I am new to copywriting and currently going through COS, Secrets to Writing High Performance B2B copy with Steve Slaunwhite, and your formula entitled How to Choose Your Writing Niche.

    I did quite a bit of academic research on disability, the disabled and disabling conditions and situations so I am considering the adaptive/independent living niche. I will certainly follow your advice to determine how profitable this niche may be.


  • Pam,

    This is a great article with terrific information. Thank you for the resource.

    A similar resource is going to trade show pages and looking for the exhibitor list. That will often give you a list of targeted businesses by industry.

    Thanks again.

    Stacy Fox

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