In this video from the 2013 B2B Online Summit, Master Copywriter Bob Bly explains the importance of lead generation for B2B companies and the opportunities for B2B copywriters.
Join Bob as he reveals:
- The unique 2-step process in B2B copywriting
- What “lead generation” means
- Common response mechanisms
- Lead generation methods that work today
- What you must have to generate leads
- And much more …
You’ll also see examples of successful lead generation pieces with specific results reported. Make sure you have something for taking notes and enjoy!