Already a member? Login here.

Reality Blog: Networking with Friends

Reality Blog: Networking with Friends

December 17, 2014 | By John Mullen | No Comments

One of the easiest ways to get started in this business is with your personal contacts.

You say, “Hey, Jim, I’m starting this new writing biz. I can do X, Y, and Z to help you get more leads and close more sales.”

Jim says, “That’s great. I need a little Y. Let’s talk.”

Sounds easy, doesn’t it?

You see plenty of writers get off to quick starts that way. But when you’re slaving away, looking for clients, it can be frustrating to see other writers get them so casually.

Reality Blog: Networking with FriendsIf only you had a network like they did.

If only you had some personal contacts who needed your services.

If only …

Yeah.

You know where this is going: If only you looked a little harder.

Your Personal Database

You see, for some people, mining that personal database is harder than reaching out to strangers. I’ll admit it, I’m one of them.

Have you ever attended one of those Primerica meetings? I did (many years ago, but it appears they haven’t changed much). Sounded great until I realized I had to sell to my friends and family.

Game over, man.

For some people, that would be no problem. For me, it was insurmountable. My Primerica days were very short-lived.

So when it came time to launch my writing business, I did the easy things. I told a few people. I made a few Facebook posts. I assumed that if they needed me, they would know it and they would tell me. They were my friends, after all, weren’t they?

But I never asked them for their business. I never even asked them to sit down and talk about it one-on-one.

These were the people I knew best. People who, I hoped, would want to help me succeed. And yet I avoided them because I had that Primerica-type aversion to seeing my friends as prospects. I didn’t want to try selling to them.

Yet I could send emails and direct-mail letters to total strangers. I could make cold calls.

Funny, isn’t it?


This article is reserved content for B2B Writing Success premium members. To continue reading this article please log in or become a member today.

About the Author

John Mullen

Latest in B2B Copywriting

Leave a Reply

Scroll to Top