Content marketing is a huge part of B2B copywriting but there’s a direct response side too. This month we look at lead generation and other types of direct marketing done by B2B companies.
Discover what opportunities are available to copywriters that can write direct response copy as well as other content and the role direct response plays in B2B marketing.
You’ll also have a chance to ask any questions you have about B2B copywriting and your freelance business. This is a member-only benefit for B2B Writing Success members.
Find out about what’s new on the site and what’s coming in February and beyond.
The replay and slides are posted below.