Video marketing is becoming more popular with B2B marketers. Over 76% of them use it right now, up 3% from last year, and up 18% since 2011. Not surprising, since videos are an easy way to convey important information in a short burst of time.
Another reason is that it’s easier than ever to produce videos. You don’t need a camera crew to do it ― just a willing participant, a smartphone, and you’re all set. (Just take a look at Jay Baer’s Jay Today videos.) Of course that doesn’t mean you should just jump in without a plan.
That’s where you come in.
Video script writing is one of the biggest untapped markets for freelance copywriters. Many B2B marketers want to produce videos for their company, products, and services, but they never get around to it. Not because they don’t have the money in the budget for it. Not because they can’t figure out how to edit and publish it online. They usually don’t create marketing videos simply because they have no one to write the script for them. They’ve got the topic all lined up, but no one to write the script.
Think you want to write video scripts for your B2B marketing clients? Let’s take a look at some of the basics of marketing video scripts.
What kind of video script projects are out there?
There are many different types of script projects out there because there are just so many different kinds of B2B videos. Here’s a quick list:
- Short explainer videos
- Long explainer videos
- Recorded webinars
- An interview with an executive or product expert
- A video tip series for a market or product
- Sales videos
- Launch series videos
- eLearning modules
- Video testimonials
- Vlog (aka, video blog)
- Event videos
Why are marketing videos so popular?
Their versatility. Marketers can use them to:
- Increase click-throughs in email campaigns
- Increase engagement with readers with embedded videos on a website
- Get more SEO love from search engines with an optimized video
- Educate audiences about products and services
- Explain how to use a product (especially if it’s complicated)
Are you all set to start writing video scripts?
How do you write a video script?
Editor’s Note: For more on writing video scripts, check out the program, How to Write Video Scripts for B2B Companies. Remember, B2B Writing Success Platinum members always save 20% on all B2B programs.