We’re going to start building your powerful LinkedIn profile, beginning with the header section.
Some of the header copy may already be filled out with information you supplied when you created your free LinkedIn account. Don’t worry … it’s easily changed.
In fact, you’ll want to edit your LinkedIn profile frequently. It should be a living document. Your profile can be one of your most important self-marketing tools … if you work at it.
I’ve seen many people let their profiles stagnate, often for years. Maybe they’re happy where they are and don’t feel the need to update their information, or maybe they don’t realize the advantage of being active on LinkedIn. I’ve talked to many people who don’t even remember their login password!
Whether you’re a freelancer marketing your services or have a nine-to-five job, keeping your profile updated is important. LinkedIn profiles that change get noticed.
That brings us to a question that needs to be addressed before we start in on the header section. I know you’re raring to get started. I get that. But …
You need to answer this first.
What is the Purpose of Your LinkedIn Profile?
Editor’s Note: This article was previously published by The Professional Writers’ Alliance.