In the previous articles in this series, we looked at why LinkedIn is a powerful business network for self-marketing, learned how to create a searchable header, discussed several ways to write your summary section, and added some credibility boosters.
In this article, we’ll start putting your profile to work. You’ll add people to your network, join groups, and follow companies. And I’ll also show you two ways to “face the public,” and get noticed.
But I want to be honest with you here. You’ll get the most benefit from these actions if you have a paid LinkedIn Premium account. I suggest choosing the Business Plus plan. Currently the investment is around $60 per month if you pay monthly. You can save 25% if you pay by the year, bringing the equivalent monthly investment down to around $48.
I’ve been using a paid account since the second month I had my profile, starting about three years ago. In my opinion, you need a Premium account to get the most benefit from your profile. The free account has limitations that will slow you down.
So it’s up to you to decide. How fast do you want to move and how much are you willing to invest, both in time and money? Remember — the fee you make from one client may actually pay for your Premium account subscription for the entire year.
Find that client!