Executive Summary: Making Marketing Videos

Executive Summary: Making Marketing VideosB2B video is hot … and getting hotter. More and more B2B marketers are turning to video to help deliver their message. And in the B2B market, they expect the videos to be well produced.

As a B2B copywriter, you are likely to write scripts for your clients’ marketing videos. And perhaps you’ll want to create marketing videos to promote your freelance copywriting services.

Whether scripting videos for clients or for yourself, it’s helpful to know what goes into producing them, and how to work with video professionals — even if you’re “just” the writer.

What do you need to know so your video scripts come across as professional? Do the “on-screen personalities” need a special wardrobe? Does the set matter? What about sound quality? What’s a “B-roll” and when is it added?

Experienced television producer Kason Bryden joined Charlotte Crockett to answer those questions and more. He gave B2B copywriters insight into making top-quality videos that make your clients — and you — look their best.


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